Are you curious about what being the Brand Manager at Puffy means? Delve into the details!
Overview:
As the Brand Manager for Puffy in Dubai, you will spearhead our branding initiatives, crafting innovative campaigns and strategies to solidify our presence in the market. This role involves comprehensive brand strategy development, campaign execution, and consistent market research to align with our ambitious growth objectives.
Unmatched compensation: Max monthly salary of upto 30K AED + up to 10% monthly bonus.
Responsibilities:
Brand Strategy Development: Develop and implement comprehensive brand strategies that align with Puffy’s mission and business objectives.
Campaign Management: Create and execute innovative brand campaigns to establish a distinct brand position for Puffy in the US mattress industry.
Market Research: Conduct thorough research to understand US audiences, their preferences, and emotional and need-based triggers. Utilize insights to craft compelling brand messages.
Product Branding: Brand Puffy products and their specific elements to ensure high recall and differentiation in the market.
Brand Creation: Collaborate with the marketing and creative teams to develop engaging content for various channels, including digital, social media, and traditional advertising.
Performance Analysis: Monitor and analyze the performance of brand campaigns, using data to optimize strategies and improve outcomes.
Innovation: Stay updated with industry trends and competitor activities to identify opportunities for innovation and differentiation.
Required skills/experience:
Proven experience in brand management, preferably in the consumer goods sector.
Strong analytical skills with a data-driven mindset for marketing strategy development.
Excellent communication and collaboration skills, capable of working with cross-functional teams.
Creative thinking and innovation in marketing approaches and campaign management.
In-depth knowledge of the US market with an ability to integrate consumer insights into brand strategies.
What’s next?
Click “Apply” to start your application today! We've optimized our recruitment process into 3 simple steps. We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1.
While many companies today won’t let you get your foot in the door
if your CV isn’t polished enough, we prefer to see what you can do first.
At Puffy, we support equal opportunities
and an unbiased hiring process so that you:
1. Let your skills do the talking rather than have a job offer hinge entirely on interview performance.
2. Get a feel for the type of work you might be doing.
3. Enjoy a speedy turnaround from application to final offer (as few as 10 days!)
Application Timeline.
3-step process, as quick as 10 working days.
1
Online
assessment.
This skills-based test is sent as a link via email and takes about 45 minutes.
It’s the first step for every candidate and how we evaluate each applicant fairly and objectively regardless of experience or background. We share your results within 1 business day.
2
Real work
scenario.
Good news! If you move onto step 2, it means we’ve reviewed your test performance and experience and think you’d be a good fit.
This is where we give you 3 days to tackle a short task in your own time. It’s an opportunity to calmly demonstrate what you can do without interview nerves and pressure.
3
Interview
stage.
Get an offer!
Who we are.
The Brand
In just 7 years, Puffy has gone from a start-up to one of the top 5 mattress brands in the USA. Sold online and in 500+ locations across the United States and Canada, our luxury bedroom essentials are improving sleep health across North America - one award-winning mattress at a time.
The Team
Our team has tripled in size since 2020 to become one of the most innovative e-commerce companies in the industry. We now have over 100 talented individuals from 18+ nationalities, split between two offices: our operations hub in LA and our e-commerce, marketing, and support divisions in Dubai.
The Success
Our vibrant start-up culture encourages innovation, creative problem-solving, and speed. It’s how we earn accolades from Forbes, Good Housekeeping, and People magazine and how we hold our own in a multi-billion dollar industry.
Best Memory
Foam Mattress
Our Dubai office is a diverse and vibrant workplace of over 70 employees from more than 18 different countries, backgrounds, cultures, and perspectives…and these numbers continue to grow every year.
We recruit globally for our Dubai team, so anyone can take the first step towards an unforgettable experience living and working abroad, in a city ranked the cleanest and safest in the world 3 years in a row
Apply for any of our Dubai roles and enjoy:
No income tax - keep 100% of your earnings!
Year-round sunshine.
Unparalleled global travel connectivity.
A state-of-the-art office.
Excellent quality of life.
A thriving community of diverse cultures.
World-class infrastructure and public transport.
Pristine beaches and amenities.
Questions?
We’ve got answers.
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Free catered lunch for the
entire team on Friday.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Leaders’ Club membership opportunity
for all employees grants access to
premium, high-end hotels and wellness
clubs (Dubai roles).
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
Why do I have to take an online test if I have the relevant skills and experience?
We want to give every candidate a fast, fair, and prep-free way to get their foot in the door. No worrying if you'll get a response or if your CV even reached the right person. Do well on the test and you'll move on to the next round, guaranteed.
Is there an expiry for the online test? When do you expect me to complete the online assessment?
The link for the online test only expires once we have filled the position, but if you’re super interested in the opportunity, we recommend you take it ASAP as our hiring process moves quickly.
Top tip: The email containing the link may go to your spam or junk folder - so do check there if you haven’t received it.
Does Puffy offer flexible or remote working arrangements?
We’ve tried out different options, and the in-office setup is consistently the best fit for the collaborative nature of our work. That's why we've invested in building vibrant, airy offices with plenty of green spaces that allow us to move fast, bounce ideas around, and create those game-changing "aha!" moments. It doesn’t work for every organization, but it’s what works for us.
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