Collaborate with the top 1% of global talent—the brightest minds in e-commerce. Our team has a proven track record of multi-million-dollar product launches, award-winning customer experiences, and industry-leading results—offering you an unmatched environment for rapid professional growth.
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Once you're inspired, scroll down to explore the details of this role and how you can join us 🚀
Overview
We are seeking a dynamic and results-driven business development manager to lead our growth initiatives and strategic partnerships in our Dubai office. Reporting to the Head of Marketing, this role will focus specifically on the North American market, identifying, establishing, and nurturing valuable business relationships—with particular emphasis on organic publishers and affiliate partnerships—to drive significant revenue growth and strengthen Puffy's position as a top 5 US mattress brand.
Compensation: Competitive salary range of AED 22,000 - AED 31,000/month based on experience and qualifications, with opportunity for up to 10% performance bonus, all tax-free. This transparent range represents our full compensation spectrum, with specific offers determined by relevant experience and demonstrated expertise.
What You'll Be Doing
North American Market Partnership Development: Identify, establish, and cultivate relationships with high-value U.S.-based affiliate business partners—with specific focus on organic publishers, content creators, and industry influencers—overseeing negotiations, conflict resolution, and performance strategies.
Organic Publisher Acquisition: Strategically onboard high-quality organic publishers in the U.S. market, including review sites, sleep blogs, lifestyle publications, and content platforms to expand Puffy's digital footprint.
Affiliate Program Management: Lead our U.S. affiliate marketing program, optimizing existing partnerships while continuously recruiting new affiliates to maximize program performance and ROI.
Performance Optimization: Analyze business development initiatives through data-driven approaches; track KPIs and provide actionable insights for immediate and long-term improvements across all U.S. partnership channels.
Budget & Forecasting: Manage U.S. campaign and partnership budgets, forecast results, and allocate resources to maximize profitability and meet defined targets.
Cross-Functional Collaboration: Work with marketing, product, and sales teams to develop, test, and implement strategic initiatives tailored to the U.S. consumer market—ensuring brand consistency and operational alignment across all business development channels.
Publisher Relationship Management: Build and maintain strong relationships with key U.S. publishers and content partners, developing mutually beneficial programs that drive consistent revenue growth.
Market Intelligence, Reporting & Analysis: Research competitive landscape, identify emerging trends in the U.S. sleep and home goods industry, and generate insights that inform strategic business decisions and drive innovation.
Required Qualifications
5+ years of proven experience developing business partnerships specifically within the USA & Canada market, with deep understanding of the North American consumer behavior, e-commerce and D2C landscape.
Demonstrated success in identifying, recruiting, and managing relationships with organic publishers, review sites, and content creators in North America.
Strong background in affiliate program management with proven ability to optimize partnership performance metrics (EPC, ROAS) for USA & Canada-focused campaigns.
Proven ability to identify market opportunities, develop entry strategies, and execute growth initiatives that deliver measurable business results in the USA & Canada market.
Strong data analysis skills with experience using business intelligence tools, affiliate tracking platforms (e.g., Impact or Partnerize).
Exceptional negotiation skills with a track record of securing favorable partnership terms with North American publishers and business partners.
Superior interpersonal and negotiation skills with the ability to build and maintain relationships with diverse stakeholders across the North American business landscape.
Excellent verbal and written communication abilities, with experience presenting complex information to senior leadership. Demonstrated ability to thrive in fast-paced environments, manage multiple priorities, and pivot strategies based on performance data and market conditions.
Good-to-Have Qualifications
D2C / Sleep Industry Experience: Direct experience with sleep products, home goods, or wellness industry business development in the U.S. market.
Content Strategy Understanding: Knowledge of content marketing principles and SEO best practices as they relate to publisher partnerships.
Media Buying Background: Familiarity with digital advertising and media buying strategies that complement organic publisher relationships.
Startup/Scale-Up Exposure: Past work in a rapidly scaling company, comfortable navigating limited resources and swift pivots.
Remote Team Management: Experience coordinating with U.S.-based stakeholders while working from an international location.
Next Steps:Click "Apply" to start your application today! We've optimized our recruitment process into 3 simple steps. We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1.
While many companies today won’t let you get your foot in the door
if your CV isn’t polished enough, we prefer to see what you can do first.
At Puffy, we support equal opportunities
and an unbiased hiring process so that you:
1. Let your skills do the talking rather than have a job offer hinge entirely on interview performance.
2. Get a feel for the type of work you might be doing.
3. Enjoy a speedy turnaround from application to final offer (as few as 10 days!)
Application Timeline.
3-step process, as quick as 10 working days.
1
Online
assessment.
This skills-based test is sent as a link via email and takes about 45 minutes.
It’s the first step for every candidate and how we evaluate each applicant fairly and objectively regardless of experience or background. We share your results within 1 business day.
2
Real work
scenario.
Good news! If you move onto step 2, it means we’ve reviewed your test performance and experience and think you’d be a good fit.
This is where we give you 3 days to tackle a short task in your own time. It’s an opportunity to calmly demonstrate what you can do without interview nerves and pressure.
3
Interview
stage.
Get an offer!
Who we are.
The Brand
In just 7 years, Puffy has gone from a start-up to one of the top 5 mattress brands in the USA. Sold online and in 500+ locations across the United States and Canada, our luxury bedroom essentials are improving sleep health across North America - one award-winning mattress at a time.
The Team
Our team has tripled in size since 2020 to become one of the most innovative e-commerce companies in the industry. We now have over 100 talented individuals from 18+ nationalities, split between two offices: our operations hub in LA and our e-commerce, marketing, and support divisions in Dubai.
The Success
Our vibrant start-up culture encourages innovation, creative problem-solving, and speed. It’s how we earn accolades from Forbes, Good Housekeeping, and People magazine and how we hold our own in a multi-billion dollar industry.
Best Memory
Foam Mattress
Our Dubai office is a diverse and vibrant workplace of over 70 employees from more than 18 different countries, backgrounds, cultures, and perspectives…and these numbers continue to grow every year.
We recruit globally for our Dubai team, so anyone can take the first step towards an unforgettable experience living and working abroad, in a city ranked the cleanest and safest in the world 3 years in a row
Apply for any of our Dubai roles and enjoy:
No income tax - keep 100% of your earnings!
Year-round sunshine.
Unparalleled global travel connectivity.
A state-of-the-art office.
Excellent quality of life.
A thriving community of diverse cultures.
World-class infrastructure and public transport.
Pristine beaches and amenities.
Questions?
We’ve got answers.
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Free catered lunch for the
entire team on Friday.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Leaders’ Club membership opportunity
for all employees grants access to
premium, high-end hotels and wellness
clubs (Dubai roles).
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
Why do I have to take an online test if I have the relevant skills and experience?
We want to give every candidate a fast, fair, and prep-free way to get their foot in the door. No worrying if you'll get a response or if your CV even reached the right person. Do well on the test and you'll move on to the next round, guaranteed.
Is there an expiry for the online test? When do you expect me to complete the online assessment?
The link for the online test only expires once we have filled the position, but if you’re super interested in the opportunity, we recommend you take it ASAP as our hiring process moves quickly.
Top tip: The email containing the link may go to your spam or junk folder - so do check there if you haven’t received it.
Does Puffy offer flexible or remote working arrangements?
We’ve tried out different options, and the in-office setup is consistently the best fit for the collaborative nature of our work. That's why we've invested in building vibrant, airy offices with plenty of green spaces that allow us to move fast, bounce ideas around, and create those game-changing "aha!" moments. It doesn’t work for every organization, but it’s what works for us.
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