📍 Remote | 💼 Reports to Content Manager
Pioneer AI-powered copy that converts for a $1B+ e-commerce brand.
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The Opportunity:
You'll own conversion-focused copy for Puffy.com—a $1B+ e-commerce brand. Your mandate: produce high-converting content at scale using AI tools, partner with CRO on A/B testing strategy, and continuously optimize copy performance across landing pages, emails, ads, and social media.
What You'll Own:
Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, and ensure brand alignment.
Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs from our AI toolset.
Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to quickly generate hypotheses and copy variants, dramatically increasing our testing velocity.
Create a Feedback Loop: Analyze performance metrics not only to refine copy but also to improve our internal AI models and prompt libraries, making our entire content engine smarter and more effective over time.
Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering techniques, documenting and sharing your learnings to establish best practices for the entire marketing team.
Ensure Cohesive User Experience: Collaborate with design and product teams to ensure that AI-assisted copy is seamlessly integrated and enhances the overall user journey.
Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets for our key AI platforms.
What You Bring:
3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results.
At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content.
Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.
Proficiency in prompt engineering: An ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals.
An analytical and experimental mindset, with a passion for using data to find what works and an eagerness to test new ideas and technologies.
Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics).
Exceptional editing skills and a meticulous eye for detail, ensuring AI-generated content meets the highest standards of quality, clarity, and brand voice.
Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly to new tools and processes.
Who You'll Work With:
You'll sit at the intersection of copy and conversion, collaborating daily with:
Content Manager — Direct reporting line
CRO Team — Partner on experiments and testing strategy
Marketing — Align messaging across channels
Design — Ensure copy and visuals work together
QA — Validate implementation before launch
Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.
Your Trajectory Here:
This isn't a static role. Based on your skills and impact, you can grow into:
Senior CRO Copywriter — Deepen your craft and own higher-stakes conversion projects
Lead Copywriter — Guide copy direction and mentor other writers
Content Strategist — Own messaging strategy across channels
What takes 4-5 years elsewhere happens in 1-2 here.
Next Steps:
Click "Apply" to start your application today!
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Leaders’ Club membership opportunity
for all employees grants access to
premium, high-end hotels and wellness
clubs (Dubai roles).
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
After a successful application review, we invite selected candidates to our online skills test. It's the most fair and objective way for you to demonstrate your skills, free from unconscious bias. It’s also a great way for you to see if our work is the right fit for your ambition. Success on the test guarantees you move to Phase 2.
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it automatically submits.
Returning Candidates: If you have applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.