Remote Global | Reports to the UI/UX Design Lead | Up to USD $88,000 total annual cash compensation
Base salary up to USD $80,000 plus a monthly performance bonus of up to 10%, with comprehensive benefits included.
WHERE THIS ROLE CAN LEAD
AI Designer
Senior AI Designer, with responsibility for image quality across e-commerce and advertising.
Broader art-direction scope across AI creative and the Design team's production standards.
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own AI image generation for a $1Billion+ e-commerce brand. Turn commercial briefs into consistently accurate, brand-ready imagery.
We've been AI-first since December 2023: Design already has image-generation and editing tools in its stack, and new hires receive a prompt library and an AI-output validation workflow. Your judgment protects product accuracy and determines whether the creative is ready for its intended placement.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll own AI image generation for Puffy.com, a $1Billion+ e-commerce brand, producing photorealistic hero, lifestyle and advertising imagery across e-commerce and marketing. Reporting to the UI/UX Design Lead, you'll set prompting approaches, reference workflows and production standards, apply hands-on UI/UX design to PDP and landing-page layouts, and share repeatable workflows with other designers. This is a standalone specialist role where your portfolio matters more than your years of experience.
The Problems You'll Own:
Primary: Creative freedom without product drift
Puffy's established design system and brand guidelines set the boundaries for imagery across e-commerce and marketing. Generated environments offer creative range, but the real product still has to remain accurate and recognisable in every placement. A striking image is only useful when it serves the commercial brief and works inside a page or advertisement. The challenge is making AI a dependable production capability without losing product fidelity or brand consistency.
Secondary: Individual craft that others can repeat
The wider Design team needs to benefit from the specialist's capability, not depend on a single person's ability to produce a strong image. A successful result has limited value as a production method if another designer cannot reproduce it. The challenge is turning individual expertise into transferable workflows that sustain quality and speed across the team.
Resources Provided:
You’ll have access to our latest company-provided AI tools, including ChatGPT and Claude, multiple AI agents, bots, plugins, AI projects, and automations through platforms such as n8n. You’ll also receive the department tools, relevant data, assets and specialist support needed to deliver your work. We expect you to use these resources to automate routine work and deliver high-quality results quickly.
Decision-making authority:
You own the production choices within an agreed brief; creative direction, publication and resource commitments have separate approval boundaries.
You can decide independently:
Working methods: Choose prompting approaches, reference workflows and iterations within an agreed creative brief.
Tool selection: Choose the tools best suited to the brief from the access available to you, balancing image quality, product accuracy, speed and repeatability.
Creative refinement: Select and refine generated outputs using your commercial judgment, product checks and established brand standards.
Production improvements: Organise work within agreed priorities and test low-risk workflow improvements using approved assets and existing access, without changing live creative.
Approval required:
Creative release: Align creative with Kelly, who sets the direction and quality bar, before it ships.
Publication and tests: Agree e-commerce image selection with Karly and advertising tests with your marketing partner; publication is not a unilateral decision.
Priorities and resources: Agree changes to brief priorities, new paid tools or other resource commitments with your manager before committing them.
Data and live changes: Obtain approval before sharing sensitive company material with a new tool or changing live pages, campaigns or production workflows beyond the agreed brief.
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
What You'll Own
AI Image Design Responsibilities
Produce brand-ready imagery: Build and refine AI-assisted workflows for photorealistic product, hero and lifestyle imagery, maintaining product accuracy and brand consistency.
Design for e-commerce: Apply hands-on UI/UX skills to PDP and landing-page layouts with Design and CRO, including responsive design, typography, visual hierarchy and clear CTAs within an established design system.
Create advertising creative: Develop and test AI-generated and AI-enhanced advertising imagery in partnership with Marketing and CRO.
Make great work repeatable and transferable: Document and share reusable prompts, reference workflows and production standards that other designers can follow to produce consistently strong work faster.
Improve creative capability: Evaluate and introduce image-generation tools and models where they materially improve image quality, product accuracy, speed or repeatability.
AI Image Design Outcomes
Production-ready creative: Personally deliver hero, lifestyle and advertising imagery primarily through AI, ready for its intended commercial placement.
Usable page layouts: Deliver PDP and landing-page layouts that work across desktop and mobile within the established design system.
Repeatable team output: Leave documented workflows and production standards that other designers can use to deliver consistent quality at pace.
Quality Standards
Product and brand accuracy: Check product fidelity, photorealistic environments and consistent Puffy brand presentation before handoff.
Placement and interface quality: Validate mobile crops, focal points and text legibility, alongside typography, visual hierarchy and clear CTAs, against the commercial brief.
Finished-asset ownership: Retain responsibility for validation, corrections and the quality of the finished creative, including AI-generated elements.
Delivery Pace
Fast turnaround: Turn work around quickly while maintaining the required product, brand and placement checks.
Early contribution: Contribute to live briefs early and use repeatable workflows to sustain high-quality delivery.
What You Bring
What you must demonstrate
AI imagery portfolio: Exceptional portfolio demonstrating commercial AI-generated imagery, particularly photorealistic product and lifestyle work.
UI/UX portfolio: Portfolio examples demonstrating hands-on PDP and landing-page design, including responsive layouts, typography, visual hierarchy and clear CTAs within an established design system.
Core AI platforms: Hands-on proficiency in both ChatGPT Images and Nano Banana for image generation, editing, iteration and creative development.
Tool judgment: Ability to choose the right tools and workflows for image quality, product accuracy, speed and repeatability. Other image-generation and editing tools are welcome where they deliver better results; Puffy will provide access to those tools.
Generation and editing control: Advanced prompt engineering and visual prompting, including reference images and multimodal inputs, together with strong image-to-image, inpainting, outpainting, compositional-control and iterative-editing workflows.
Product fidelity: Ability to place a real physical product into generated environments without losing fidelity.
Repeatability: A systematic approach that lets you reproduce a winning output on demand.
Production finishing: Advanced Photoshop, compositing and retouching capability to take AI outputs through to production-ready final creative.
Visual craft: Strong fundamentals in composition, lighting, perspective, colour, visual hierarchy and art direction.
Hands-on UI/UX: Hands-on capability in PDP and landing-page layouts, responsive design, typography, visual hierarchy and clear CTAs.
Interface judgment: Judgment for how an image performs inside a live interface, supported by portfolio examples.
Placement awareness: Working knowledge of how imagery behaves in layout: crop and focal point across breakpoints, legibility of type and calls to action placed over it, and how an asset holds at thumbnail and ad-placement sizes.
Design-system handoff: Ability to work within an established design system and brand guidelines, delivering finished layouts and assets in the formats the Design team and developers build from.
Workflow transfer: Ability to document and share repeatable AI creative workflows that other designers can use.
Reproducible documentation: Clear documentation of prompts, reference inputs, tool choices, production steps and quality checks so another designer can reproduce the approach.
Team adoption: Ability to help other designers adopt those workflows and refine the documentation based on their use.
Commercial judgment: Reads a creative brief commercially and makes the calls that serve the objective.
Commercial delivery: Delivers hero, lifestyle, e-commerce and paid creative against a brief with a stated marketing objective.
Must be willing to work extended hours and weekends as needed.
Additional advantages
D2C and e-commerce: Experience with product and performance-marketing imagery for consumer brands.
Photography, CGI or 3D: Experience with a strong understanding of lighting, composition, materials and photorealistic product visualisation.
Formal training: Previous experience delivering training or workshops that help designers adopt AI creative tools and workflows.
WEEK 1
— Land well
Get access to company-provided image-generation tools, Photoshop, brand assets and product references. Complete Asana training and your role-specific AI-Native Starter Pack: prompting approaches, product-reference handling and checks for AI-generated imagery. Meet Kelly, Design, Marketing and CRO to understand the handoffs and approval boundaries.
WEEK 2
— Get the full picture
Review current hero, lifestyle and advertising imagery, available performance evidence and the route from brief to approval. Examine unsuccessful iterations and where product accuracy or repeatability fell short. Walk the shopping journey across desktop and mobile to understand how imagery supports PDP and landing-page decisions.
WEEK 3
— Start contributing
Work through an initial hero or lifestyle brief with Kelly, check the asset in its intended layout with Design and CRO, and document the prompting and validation approach. Contribute an advertising variant with Marketing and share your workflow in design review.
WEEK 4
— Your first ship
Take your first approved image through to publication with the relevant partner. Share an initial assessment of the production workflow, what helped protect quality and which improvement you would test next. Refine your documentation using another designer's feedback.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many ways we invest in you, applicable based on your work location and eligibility
Pay and Recognition
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
Growth
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
Health and Time Off
Premium health insurance
Leave entitlement follows your location, plus public holidays
How We Work
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Where You'll Work for details.
Remote, Global
This role is fully remote. You are employed through an Employer of Record, so statutory leave, social contributions and any mandated cover follow your own country.
Laptop and equipment provided
Premium health insurance
Work from your own country
Optional Dubai desk
Our Friday lunches and office socials are hub-based, so they are not part of a remote role. Other benefits are subject to your work location and eligibility.
If you would rather be in Dubai
You are welcome to join our Dubai hub instead, a workplace of 65+ team members from 16+ nationalities.
Full relocation support
Flight to Dubai
Two-week hotel stay
Annual flight home
Team life insurance
Catered Friday lunch
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
At Puffy, we want to get to know you and the strengths you bring.
Our hiring process gives you a chance to show your skills and explore the work you could do.
2-phase process, as quick as 7 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
1
YOUR TIME
Up to 60 minutes total
Show how you think and apply your skills in two parts:
Phase 1A: Role-Based Questions
Up to 30 minutes · Without AI
Answer role-specific questions that assess the skills and knowledge you would use in the role.
Phase 1B: Technical Case Study
30 minutes · AI encouraged
Apply your skills to a practical problem relevant to the role. Explain your approach and the reasoning behind your proposed solution.
OUR RESPONSE
Within 2 business days of completing both parts
2
Phase 2A: Hiring Manager Interview
YOUR TIME
45-60 minutes
Discuss your experience, approach to the Technical Case Study and use of AI with the hiring manager.
Learn more about the role, team and expectations.
OUR RESPONSE
Within 2-3 business days after your interview
Phase 2B: Final Interview
YOUR TIME
Around 30 minutes
Discuss how you work, what motivates you and the practical details of joining, including location, compensation expectations and availability.
OUR RESPONSE
Within 2 business days after your interview
From application to a clear yes or no, either way.
Can you tell me more about Puffy's benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Up to 10% monthly performance bonus
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
We’d love to see how you put your skills and experience into practice. Through role-based questions and a technical case study, you can show us how you think and solve problems while getting a feel for the work at Puffy. We use consistent criteria for candidates applying to the same role, giving you a fair opportunity to demonstrate your strengths.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
North Hollywood Hub (On-site): Our North Hollywood office brings teams together for close, in-person collaboration. Roles based here are on-site to support fast decisions, strong teamwork, and shared momentum.
Remote US: Some roles are designed to be fully remote across the US, giving us access to exceptional talent while keeping teams closely connected and aligned.
Remote Global: Selected roles are open globally, allowing us to bring exceptional people together regardless of where they are based.
Not every position is available remotely. You’ll always find the location and working arrangement clearly stated in the job posting, whether the role is based in Dubai, North Hollywood, Remote US, or Remote Global.
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