Collaborate with the top 1% of global talent —How?
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Overview
We are seeking a creative and data-driven AI-First CRO Copywriter to join our dynamic Dubai team. In this role, you will skillfully blend human creativity with AI-powered precision to create conversion-focused content at scale. You will pioneer our next-generation conversion strategy, partnering with CRO experts to transform data-driven insights into compelling language. Your work will amplify our brand voice across all digital channels, turning browsers into buyers.
Compensation: Competitive salary range of AED 18,000 - AED 22,000/month based on experience and qualifications, with opportunity for up to 10% performance bonus, all tax-free. This transparent range represents our full compensation spectrum, with specific offers determined by relevant experience and demonstrated expertise.
Responsibilities:
Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, and ensure brand alignment.
Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs from our AI toolset.
Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to quickly generate hypotheses and copy variants, dramatically increasing our testing velocity.
Create a Feedback Loop: Analyze performance metrics not only to refine copy but also to improve our internal AI models and prompt libraries, making our entire content engine smarter and more effective over time.
Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering techniques, documenting and sharing your learnings to establish best practices for the entire marketing team.
Ensure Cohesive User Experience: Collaborate with design and product teams to ensure that AI-assisted copy is seamlessly integrated and enhances the overall user journey.
Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets for our key AI platforms.
Required Skills:
3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results.
At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content.
Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.
Proficiency in prompt engineering: An ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals.
An analytical and experimental mindset, with a passion for using data to find what works and an eagerness to test new ideas and technologies.
Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics).
Exceptional editing skills and a meticulous eye for detail, ensuring AI-generated content meets the highest standards of quality, clarity, and brand voice.
Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly to new tools and processes.
Next Steps:
Click "Apply" to start your application today!
Watch the video below to see our culture in action and hear from our team!
Want to see more? Follow the team's journey on Instagram: @PuffyCareers
While many companies today won’t let you get your foot in the door
if your CV isn’t polished enough, we prefer to see what you can do first.
At Puffy, we support equal opportunities
and an unbiased hiring process so that you:
1. Let your skills do the talking rather than have a job offer hinge entirely on interview performance.
2. Get a feel for the type of work you might be doing.
3. Enjoy a speedy turnaround from application to final offer (as few as 10 days!)
Application Timeline.
3-step process, as quick as 10 working days.
1
Online
assessment.
Upon review of your application, selected candidates will be invited to our Phase-1 skills test.
This online assessment is designed to evaluate talents fairly and objectively.
2
Real work
scenario.
Good news! If you move onto step 2, it means we’ve reviewed your test performance and experience and think you’d be a good fit.
This is where we give you 3 days to tackle a short task in your own time. It’s an opportunity to calmly demonstrate what you can do without interview nerves and pressure.
3
Interview
stage.
Get an offer!
Who we are.
The Brand
In just 7 years, Puffy has gone from a start-up to one of the top 5 mattress brands in the USA. Sold online and in 500+ locations across the United States and Canada, our luxury bedroom essentials are improving sleep health across North America - one award-winning mattress at a time.
The Team
Our team has tripled in size since 2020 to become one of the most innovative e-commerce companies in the industry. We now have over 100 talented individuals from 18+ nationalities, split between two offices: our operations hub in LA and our e-commerce, marketing, and support divisions in Dubai.
The Success
Our vibrant start-up culture encourages innovation, creative problem-solving, and speed. It’s how we earn accolades from Forbes, Good Housekeeping, and People magazine and how we hold our own in a multi-billion dollar industry.
Best Memory
Foam Mattress
Our Dubai office is a diverse and vibrant workplace of over 70 employees from more than 18 different countries, backgrounds, cultures, and perspectives…and these numbers continue to grow every year.
We recruit globally for our Dubai team, so anyone can take the first step towards an unforgettable experience living and working abroad, in a city ranked the cleanest and safest in the world 3 years in a row
Apply for any of our Dubai roles and enjoy:
No income tax - keep 100% of your earnings!
Year-round sunshine.
Unparalleled global travel connectivity.
A state-of-the-art office.
Excellent quality of life.
A thriving community of diverse cultures.
World-class infrastructure and public transport.
Pristine beaches and amenities.
Questions?
We’ve got answers.
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Free catered lunch for the
entire team on Friday.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Leaders’ Club membership opportunity
for all employees grants access to
premium, high-end hotels and wellness
clubs (Dubai roles).
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's the most fair and objective way for you to demonstrate your skills, free from unconscious bias. It’s also a great way for you to see if our work is the right fit for your ambition. Success on the test guarantees you move to Phase 2.
Is there an expiry for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it automatically submits.
Returning Candidates: If you have applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for the job.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote".
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