Dubai, UAE | Reports to the UX/UI Design Lead | Up to AED264,000 (tax-free) total annual cash compensation
Base salary up to AED240,000 plus a monthly performance bonus of up to 10%, with comprehensive benefits included.
WHERE THIS ROLE CAN LEAD
AI Image Specialist
Senior AI Image Specialist, owning the AI image standard across ecommerce and paid creative
Fluid scope: art direction over Puffy's AI-generated creative, and the production standards the wider Design team works to
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own AI image generation for a $1Billion+ e-commerce brand. Make it consistent enough to be the production route, not the experiment.
We've been AI-first since December 2023: AI is part of how every function here works day-to-day, and the generative-image tools this role runs on are already in the stack rather than something you'd need to justify buying. Your work is meant to ship as production creative, not sit in a proof of concept.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll own AI image generation for Puffy.com, a $1Billion+ e-commerce brand, producing photorealistic hero, lifestyle, and advertising imagery across e-commerce and marketing. Reporting to the UX/UI Design Lead, you'll set the prompting approaches, reference workflows, and production standards that keep that output consistent at brand standard. This is a standalone specialist role. Your portfolio matters more here than your years of experience.
Who You’ll Work With
Meet the team you'd be working with, and what you'd work on together:
The Problems You'll Own
Primary: Consistency at brand standard
Producing one strong AI image is straightforward. Producing them consistently is not. You'll be responsible for hero, lifestyle, and advertising imagery that meets brand standards every time, with a real Puffy mattress rendered accurately inside a fully generated environment. Every image is judged on whether it delivers the objective in the brief, not on how it looks in isolation.
Secondary: A higher output standard across the team
The second outcome of this role is lifting what the wider Design team can produce. The standards and workflows you build should let existing designers reach a comparable standard, raising the team's creative output alongside your own.
What You'll Own
Build and refine AI-assisted workflows for Puffy product, hero, and lifestyle imagery, focusing on photorealism, product accuracy, and brand consistency.
Create and test AI-generated and AI-enhanced advertising creative in partnership with the Growth team.
Improve the speed, range, and quality of image production across e-commerce and marketing use cases.
Develop reusable prompting approaches, reference workflows, and production standards for recurring creative needs.
Partner with the Design team to share best practices and accelerate adoption of AI image-generation techniques across the wider team.
Evaluate new image-generation tools and models on an ongoing basis, introducing them where they materially improve creative quality or efficiency.
What You Bring
Portfolio
Exceptional portfolio demonstrating high-quality commercial AI-generated imagery, particularly photorealistic product and lifestyle imagery.
AI generation and editing
Advanced hands-on proficiency with ChatGPT Images / GPT Image models for image generation, editing, iteration and creative development.
Advanced hands-on proficiency with Nano Banana Pro (Gemini 3 Pro Image) for professional image generation and editing.
Strong proficiency across the wider generative-image landscape: Midjourney, FLUX/Stable Diffusion/ComfyUI, Adobe Firefly or equivalent platforms.
Advanced prompt engineering and visual prompting, including reference images and multimodal inputs, together with strong image-to-image, inpainting, outpainting, compositional-control and iterative-editing workflows.
Craft and production
Ability to place a real physical product into generated environments without losing fidelity.
A systematic enough approach to reproduce a winning output on demand, rather than regenerating until a usable result appears.
Advanced Photoshop, compositing, and retouching capability to take AI outputs through to production-ready final creative.
Strong fundamentals in composition, lighting, perspective, colour, visual hierarchy, and art direction.
Commercial output
Reads a creative brief commercially and makes the calls that serve the objective.
Delivers hero, lifestyle, e-commerce, and paid creative against a brief with a stated marketing objective, not just attractive images.
Preferred Qualifications
D2C and e-commerce experience: especially product and performance-marketing imagery for consumer brands.
Photography, CGI, or 3D experience: strong understanding of lighting, composition, materials, and photorealistic product visualisation.
Experience building and sharing AI creative workflows: reusable prompts, reference libraries, templates, or training that helps other designers adopt AI more effectively.
WEEK 1
— Land well
Access to the full generative stack (ChatGPT Images, Nano Banana Pro, Midjourney, ComfyUI, Adobe Firefly, and Photoshop), the Puffy brand asset library, and product reference material. Asana training and your role-specific AI-Native Starter Pack, covering how AI tooling is used across Design, what reference inputs exist for product imagery, and where brand approval sits before an image ships. You meet Kelly, the Design team, and your Growth and e-commerce stakeholders.
WEEK 2
— Get the full picture
You dive into the live imagery running across Puffy.com and paid media, the creative performance numbers, and the current route from brief to finished asset. You review the AI work already attempted, including where product fidelity broke down and where a winning output couldn't be reproduced. You also walk the customer journey end to end.
WEEK 3
— Start contributing
You pick up your first hero or lifestyle brief alongside Kelly, produce your first AI-enhanced advertising variant with the Growth team, and bring your first reusable prompting approach into design review.
WEEK 4
— Your first ship
Your first AI-generated image goes live on Puffy.com or in paid, and you share your early read on how production should run and where you'd take it.
Next Steps
Click "Apply Now" to start your application today!
APPLY NOW
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
2x faster promotions than industry average
Tools your peers won't touch
for 2-3 years
Work with alumni from Apple, Deutsche Bank, Deloitte
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
While many companies today won’t let you get your foot in the door if your CV isn’t polished enough, we prefer to see what you can do first. At Puffy, we support equal opportunities and a structured, skills-first hiring process.
3-phase process, as quick as 10 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
1
Skill-Based
Assessment
1 Business Day
Let your skills do the talking rather than have a job offer hinge entirely on interview performance.
2
Case Study
Challenge
3-4 Business Days
Get a feel for the type of work you might be doing. Demonstrate what you can do without pressure.
3
Interview
Stage
3-5 Business Days
We learn about your thought process, you learn about us. Ask anything.
From application to a clear yes or no, either way.
We empower our employees to be challenged, recognized, and rewarded for their contributions.
Just few of the many Puffy perks:
Learning Budget
Up to $5,000 annual budget for courses and certifications — your growth, funded.
Ahead with AI
Skip the AI debate. Build years of AI-native experience here.
Monthly Performance Bonus
Performance recognized monthly, not annually. Fast feedback, fast rewards.
Rare Perspectives
16+ nationalities in one office. Your assumptions get challenged daily.
Health First
Top-tier medical insurance.
Well-being is treated as non-negotiable.
Relocating to Dubai? Our office is a diverse and vibrant workplace of 65+ team members from more than 16+ different nationalities, backgrounds and cultures.
Apply for any of our Dubai roles and enjoy:
No income tax — keep 100% of your earnings!
Flight to Dubai
Two-week hotel stay
Full relocation support
Annual flight home
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're here, you're weighing your next move. Let me tell you what that move looks like at Puffy. Your trajectory here will outpace anywhere else. I'm personally committed to that. We've built a system for it, from how we hire to how we develop leaders. We were AI-first before it was an industry talking point, and every team member here works with tools and technology most companies won't touch for another 2-3 years. What takes 4-5 years at most companies happens in 1-2 here.
That belief in people is how Puffy started. When I founded this company in 2017, it was sparked by a simple question: "What would it feel like to sleep on a cloud?" But the real conviction underneath was this: we could outshine industry giants on a fraction of their budget with the right product and an exceptional team.
Nine years down the line, we stand as a multi-award-winning e-commerce business, proudly supported by hundreds of thousands of passionate customers. Yet our core culture and ethos have remained the same.
We're restless, perpetually hungry, fast-paced, and AI-native to the core. We possess an unwavering belief in our ability to outperform competitors, regardless of their size. If you're seeking an environment that's not afraid to challenge convention or think differently, Puffy could be the perfect fit for you.
The people who join us don't just get a job. They get a legacy.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Up to 10% monthly performance bonus
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's a consistent, structured way for you to demonstrate your skills, assessed against the same criteria as every other candidate. It’s also a great way for you to see if our work is the right fit for your ambition. Candidates who pass the assessment move to Phase 2, the case study challenge.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for each role.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote".
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