Dubai, UAE | Reports to the Director of Marketing | Up to AED 290,400/annum total annual cash compensation
Base salary up to AED 22,000/month plus a monthly performance bonus of up to 10%, with comprehensive benefits included.
WHERE THIS ROLE CAN LEAD
AI Video Creator
Senior AI Video Creator
Creative Lead
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own the AI video pipeline for a $1Billion+ brand. The media is already scaled — the constraint is creative that converts, on the feed and on the page.
We've been AI-first since December 2023: In this role, tools such as Veo, Kling, Runway, Seedance, Midjourney and Flux are part of the production workflow — not side experiments. AI gets you to footage faster; your judgment decides whether the hook works, the product looks real, the edit holds attention and the finished asset is ready to ship.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll own AI video production for Puffy.com, a $1Billion+ e-commerce brand, across two surfaces that sell in completely different ways: cold-traffic ads on Meta, TikTok and YouTube, and product video on the website itself. Reporting to the Director of Marketing, you'll work across the full production chain — concept and script, image generation, motion, editing, compositing, colour and audio. This is a hands-on production role where speed matters, craft matters and the work is expected to perform.
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
Digital Marketing Assistant
Your launch and performance partner
Athul supports the day-to-day execution of the paid channels your creative runs across. You'll work with him to get finished assets into market and bring performance signals back into the creative process, so the next iteration is informed by what audiences are actually responding to.
What You'll Own
The Production Pipeline
Script → Image: Translate hooks into static visual worlds. Design consistent characters and aesthetic styles using Midjourney, Flux, or similar.
Image → Video: Apply motion and emotion using Veo, Kling, or Seedance. Control specific movements — facial expressions, gestures, choreographed action, and the physical behaviour of a material under pressure.
Video → Edit: Cut aggressively for retention in Premiere or DaVinci. Pacing, pattern interrupts, and visual rhythm.
Edit → Sound: Layer AI voiceovers (ElevenLabs) and music and sound design. A silent ad isn't a finished ad.
Cold Traffic
Produce DR video ads at volume — 20-30 second ads for Meta and TikTok cold prospecting. Pattern-interrupt hook, problem agitation, benefit demonstration, proof, one clear CTA. Multiple concepts per week.
Solve character consistency — Keep faces, outfits, and environments coherent across shots, including AI-generated spokespeople delivering to camera. This is the hardest problem in AI video, and you know how to work around it.
Obsess over the first 3 seconds — Pattern interrupts, curiosity gaps, visual hooks. If the audience drops at second 3, you iterate the hook.
Turn proof into persuasion — Clinical claims, social proof and guarantees carry the offer. You know where they land in a 30-second ad and where they kill the momentum.
The Product Page
Produce product video for Puffy.com from real product photography — short, sound-off, text-free clips that show a shopper what the mattress is actually like. Realism is the entire brief.
Get material behaviour right — Foam that compresses under a hand and recovers on release, fabric that moves like fabric, a hand that enters and presses without floating. This is where generated video usually fails, and it's the difference between a clip that sells and one a shopper distrusts.
Hold fidelity to the source product — Shape, colour, proportions and stitching stay true to the photography throughout the shot. The product on screen is the product being sold.
Make the "invisible edit" — Blend AI footage with stock or shot footage seamlessly. Your compositing and colour grading make AI elements indistinguishable.
Performance
Iterate on performance data — Review CTR, hold rates, drop-off points and on-page conversion. Every asset is a hypothesis, not a finished artwork.
Diagnose the gap between click and purchase — When an ad drives outbound CTR but not orders, you can tell whether the fault sits in the hook, the promise, or the landing experience, and what to change first.
What You Bring
What you must demonstrate
Direct response portfolio — You've created ads designed to drive action, not just entertain. Performance results are valued where available.
Character consistency work — You can maintain coherent characters, environments and visual details across multiple generated shots.
AI video generation fluency — Hands-on experience with tools such as Veo, Kling, Runway, Seedance or similar. You understand that different models solve different production problems.
Strong AI image-generation fundamentals — Midjourney, Flux or similar tools for building controlled visual starting points and references.
Post-production expertise — Premiere, After Effects, DaVinci or similar. You're comfortable with compositing, colour grading, clean-up and upscaling.
Audio proficiency — AI voice synthesis, music and sound design for performance creative.
Direct-response judgment — You understand hooks, pacing, problem/solution structure, proof, offers and calls to action.
Production speed — You can create and iterate multiple assets without treating every piece like a weeks-long production.
Quality judgment — You know when generated footage is strong enough to ship, when it needs post-production and when the right decision is to regenerate it.
Additional advantages
DTC or e-commerce performance marketing experience
Ads with measurable conversion results
Familiarity with creative testing frameworks
Experience creating video specifically for e-commerce product pages or other on-site conversion journeys
WEEK 1
— Land well
You get access to the ad accounts, the existing creative library, the product photography archive, the generation stack, and the post-production suite. Asana training, and your role-specific AI-Native Starter Pack: the prompt library for character and material consistency, the model-by-model notes on what each generator handles well and where it fails, and where the human check sits before an asset goes live. You meet your manager, team and cross-functional departments properly.
WEEK 2
— Get the full picture
Deep dives into the live ad accounts, the performance numbers and the existing creative library. You watch the ads that won and the ones that didn't, including the hooks that lost the audience at second three, and walk the customer journey end to end.
WEEK 3
— Start contributing
You pick up your first cold-traffic ad concept alongside the performance marketing team, take a product video from source photography through the full pipeline, and bring your first cuts into review with the Director of Marketing.
WEEK 4
— Your first ship
Your first ads go live in a paid test, your first product video goes into review for the site, and you share your early read on the production pipeline and where you'd take it.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many Puffy perks, and they apply wherever you are based.
Pay and Recognition
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
Growth
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
Health and Time Off
Premium health insurance
Leave entitlement follows your location, plus public holidays
How We Work
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Where You'll Work for details.
Live and Work in Vibrant Dubai
Relocating to Dubai? Our office is a diverse and vibrant workplace of 65+ team members from more than 16+ different nationalities, backgrounds and cultures.
Apply for any of our Dubai roles and enjoy:
No income tax — keep 100% of your earnings!
Flight to Dubai
Two-week hotel stay
Full relocation support
Annual flight home
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
While many companies today won’t let you get your foot in the door if your CV isn’t polished enough, we prefer to see what you can do first. At Puffy, we support equal opportunities and a structured, skills-first hiring process.
3-phase process, as quick as 10 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
From application to a clear yes or no, either way.
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Up to 10% monthly performance bonus
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's a consistent, structured way for you to demonstrate your skills, assessed against the same criteria as every other candidate. It’s also a great way for you to see if our work is the right fit for your ambition. Candidates who pass the assessment move to Phase 2, the case study challenge.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for each role.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote".
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