Dubai, UAE | Reports to the Director of Marketing | Up to AED 290,400/annum (tax-free) total annual cash compensation
Base salary up to AED 22,000/month (tax-free) plus a monthly performance bonus of up to 10%, with comprehensive benefits included.
WHERE THIS ROLE CAN LEAD
AI Video Creator
Senior AI Video Creator
Creative Lead
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own the AI video pipeline for a $1Billion+ brand. The media is already scaled — the constraint is creative that converts, on the feed and on the page.
We've been AI-first since December 2023: In this role, tools such as Veo, Kling, Runway, Seedance, Midjourney, and Flux are part of the production workflow — not side experiments. AI gets you to footage faster; your judgment decides whether the hook works, the product looks real, the edit holds attention, and the finished asset is ready to ship.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll own AI video production for Puffy.com, a $1Billion+ e-commerce brand, across two surfaces that sell in completely different ways: cold-traffic ads on Meta, TikTok, and YouTube, and product video on the website itself. Reporting to the Director of Marketing, you'll work across the full production chain — concept and script, image generation, motion, editing, compositing, color, and audio. This is a hands-on production role where speed matters, craft matters, and the work is expected to perform.
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
Digital Marketing Assistant
Your launch and performance partner
Athul supports the day-to-day execution of the paid channels your creative runs across. You'll work with him to get finished assets into market and bring performance signals back into the creative process, so the next iteration is informed by what audiences are actually responding to.
What You'll Own
The Production Pipeline
Script → Image: Translate hooks into static visual worlds. Design consistent characters and aesthetic styles using Midjourney, Flux, or similar.
Image → Video: Apply motion and emotion using Veo, Kling, or Seedance. Control specific movements — facial expressions, gestures, choreographed action, and the physical behaviour of a material under pressure.
Video → Edit: Cut aggressively for retention in Premiere, After Effects, DaVinci, or similar. Pacing, pattern interrupts, and visual rhythm.
Edit → Sound: Layer AI voiceovers (ElevenLabs) and music and sound design. A silent ad isn't a finished ad.
Cold Traffic
Produce DR video ads at volume: 20-30 second ads for Meta, TikTok, and YouTube cold prospecting. Pattern-interrupt hook, problem agitation, benefit demonstration, proof, one clear CTA. Multiple concepts per week.
Solve character consistency: Keep faces, outfits, and environments coherent across shots, including AI-generated spokespeople delivering to camera. This is the hardest problem in AI video, and you know how to work around it.
Obsess over the first 3 seconds: Pattern interrupts, curiosity gaps, visual hooks. If the audience drops at second 3, you iterate the hook.
Turn proof into persuasion: Clinical claims, social proof, and guarantees carry the offer. You know where they land in a 30-second ad and where they kill the momentum.
The Product Page
Produce product video for Puffy.com from real product photography: Short, sound-off, text-free clips that show a shopper what the mattress is actually like. Realism is the entire brief.
Get material behavior right: Foam that compresses under a hand and recovers on release, fabric that moves like fabric, a hand that enters and presses without floating. This is where generated video usually fails, and it's the difference between a clip that sells and one a shopper distrusts.
Hold fidelity to the source product: Shape, color, proportions, and stitching stay true to the photography throughout the shot. The product on screen is the product being sold.
Make the "invisible edit": Blend AI footage with stock or shot footage seamlessly. Your compositing and color grading make AI elements indistinguishable.
Performance
Iterate on performance data: Review CTR, hold rates, drop-off points, and on-page conversion. Every asset is a hypothesis, not a finished artwork.
Diagnose the gap between click and purchase: When an ad drives outbound CTR but not orders, you can tell whether the fault sits in the hook, the promise, or the landing experience, and what to change first.
What You Bring
What you must demonstrate
Direct-response portfolio: You've created ads designed to drive action, not just entertain. Performance results are valued where available.
Character consistency work: You can maintain coherent characters, environments, and visual details across multiple generated shots.
AI video generation fluency: Hands-on experience with tools such as Veo, Kling, Runway, Seedance, or similar. You understand that different models solve different production problems.
Strong AI image-generation fundamentals: Midjourney, Flux, or similar tools for building controlled visual starting points and references.
Post-production expertise: Premiere, After Effects, DaVinci, or similar. You're comfortable with compositing, color grading, clean-up, and upscaling.
Audio proficiency: AI voice synthesis, music and sound design for performance creative.
Direct-response judgment: You understand hooks, pacing, problem/solution structure, proof, offers, and calls to action.
Production speed: You can create and iterate multiple assets without treating every piece like a weeks-long production.
Quality judgment: You know when generated footage is strong enough to ship, when it needs post-production, and when the right decision is to regenerate it.
Additional advantages
DTC or e-commerce performance marketing experience
Ads with measurable conversion results
Familiarity with creative testing frameworks
Experience creating video specifically for e-commerce product pages or other on-site conversion journeys
WEEK 1
— Land well
You get access to the ad accounts, the existing creative library, the product photography archive, the generation stack, and the post-production suite. Asana training, and your role-specific AI-Native Starter Pack: the prompt library for character and material consistency, the model-by-model notes on what each generator handles well and where it fails, and where the human check sits before an asset goes live. You meet your manager, team, and cross-functional departments properly.
WEEK 2
— Get the full picture
Deep dives into the live ad accounts, the performance numbers, and the existing creative library. You watch the ads that won and the ones that didn't, including the hooks that lost the audience at second three, and walk the customer journey end to end.
WEEK 3
— Start contributing
You pick up your first cold-traffic ad concept alongside the performance marketing team, take a product video from source photography through the full pipeline, and bring your first cuts into review with the Director of Marketing.
WEEK 4
— Your first ship
Your first ads go live in a paid test, your first product video goes into review for the site, and you share your early read on the production pipeline and where you'd take it.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many ways we invest in you, applicable based on your work location and eligibility
Pay and Recognition
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
Growth
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
Health and Time Off
Premium health insurance
Leave entitlement follows your location, plus public holidays
How We Work
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Where You'll Work for details.
Live and Work in Vibrant Dubai
Relocating to Dubai? Our office is a diverse and vibrant workplace of 65+ team members from more than 16 different nationalities, backgrounds and cultures.
Apply for any of our Dubai roles and enjoy:
No income tax — keep 100% of your earnings!
Flight to Dubai
Two-week hotel stay
Full relocation support
Annual flight home
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
At Puffy, we want to get to know you and the strengths you bring.
Our hiring process gives you a chance to show your skills and explore the work you could do.
2-phase process, as quick as 7 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
1
YOUR TIME
Up to 60 minutes total
Show how you think and apply your skills in two parts:
Phase 1A: Role-Based Questions
Up to 30 minutes · Without AI
Answer role-specific questions that assess the skills and knowledge you would use in the role.
Phase 1B: Technical Case Study
30 minutes · AI encouraged
Apply your skills to a practical problem relevant to the role. Explain your approach and the reasoning behind your proposed solution.
OUR RESPONSE
Within 2 business days of completing both parts
2
Phase 2A: Hiring Manager Interview
YOUR TIME
45-60 minutes
Discuss your experience, approach to the Technical Case Study and use of AI with the hiring manager.
Learn more about the role, team and expectations.
OUR RESPONSE
Within 2-3 business days after your interview
Phase 2B: Final Interview
YOUR TIME
Around 30 minutes
Discuss how you work, what motivates you and the practical details of joining, including location, compensation expectations and availability.
OUR RESPONSE
Within 2 business days after your interview
From application to a clear yes or no, either way.
Can you tell me more about Puffy's benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Up to 10% monthly performance bonus
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
We’d love to see how you put your skills and experience into practice. Through role-based questions and a technical case study, you can show us how you think and solve problems while getting a feel for the work at Puffy. We use consistent criteria for candidates applying to the same role, giving you a fair opportunity to demonstrate your strengths.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
North Hollywood Hub (On-site): Our North Hollywood office brings teams together for close, in-person collaboration. Roles based here are on-site to support fast decisions, strong teamwork, and shared momentum.
Remote US: Some roles are designed to be fully remote across the US, giving us access to exceptional talent while keeping teams closely connected and aligned.
Remote Global: Selected roles are open globally, allowing us to bring exceptional people together regardless of where they are based.
Not every position is available remotely. You’ll always find the location and working arrangement clearly stated in the job posting, whether the role is based in Dubai, North Hollywood, Remote US, or Remote Global.
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