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Overview
We are seeking an experienced and results-driven Head of Affiliate Marketing to lead our affiliate program strategy and drive significant revenue growth through innovative partnership approaches. Reporting to the Director of Marketing, this role will be instrumental in expanding our affiliate network and optimizing program performance to support Puffy's position as a top 5 US mattress brand. This role requires in-depth knowledge of the competitive D2C mattress landscape and hands-on experience driving high-performing affiliate programs within it.
Compensation: Competitive salary range of USD $100k - $130K per annum based on experience and qualifications, with opportunity for up to 30% additional target based performance bonus, making your expected total compensation USD $165K+ per annum. This transparent range represents our full compensation spectrum, with specific offers determined by relevant experience and demonstrated expertise.
What You'll Achieve
Partnership Development: Establish, strengthen, and maintain relationships with affiliate partners—overseeing negotiations, conflict resolution, and performance strategies.
Strategic Growth: Identify new partnership opportunities and unexplored affiliate channels to drive high-quality traffic and improve conversions within the D2C e-commerce landscape.
Performance Optimization: Continuously test, evaluate, and refine affiliate campaigns; track KPIs (EPC, ROAS) and provide actionable insights for immediate and long-term improvements.
Budget & Forecasting: Manage campaign budgets, forecast results, and allocate spend to maximize profitability and meet defined targets.
Cross-Functional Collaboration: Work with creative, marketing, and product teams to develop, test, and iterate on promotional materials—ensuring brand consistency across all affiliate channels.
Industry Awareness: Stay abreast of emerging trends, technologies, and best practices in affiliate marketing, ensuring competitive positioning and innovative approaches to growth.
Reporting Cadence: Frequency and depth of performance reporting to internal stakeholders, along with dashboard or reporting tool responsibilities.
Ideal Profile
Proven D2C Expertise: 5+ years of affiliate marketing experience in a B2C e-commerce environment within the North American sleep sector (USA/Canada)
Proven Success in Onboarding and Scaling Organic Publishers and PPC Affiliate Partners
Advanced Affiliate Knowledge: In-depth understanding of affiliate marketing channels, attribution models, and performance metrics (EPC, ROAS).
Data & Analytics Skills: Proficiency in market-leading affiliate tracking tools (e.g., Impact or Partnerize) and secondary platforms (BrandVerity, Similarweb/Ahrefs, or Visual Ping).
Performance-Driven Mindset: Demonstrated success in recruiting, activating, and optimizing top affiliates for maximum ROI.
Negotiation & Communication: Strong background in managing vendor/partner relationships, with excellent written and verbal communication.
Entrepreneurial Approach: Self-starter who thrives in fast-paced, high-growth environments and can adapt quickly to changing market dynamics.
Good-to-Have Skills
Paid Media Experience: Familiarity with running and optimizing paid acquisition campaigns in tandem with affiliate initiatives.
Startup/Scale-Up Exposure: Past work in a rapidly scaling company, comfortable navigating limited resources and swift pivots.
Global Market Insight: Experience coordinating with international partners and tailoring campaigns to diverse audiences.
Here's What Success Looks Like:
Your performance is measured by tangible, high-impact results from the moment you start. Your first 90-day mission is clear and has two core objectives:
Land a New Strategic Partner: Launch one new affiliate partner generating $100K in first-click revenue within 90 days.
Secure a Tier-1 Publisher Placement: Secure a Top 10 placement for Puffy in a Tier-1 "Best Mattresses" guide with Sleep Foundation, Forbes, Good Housekeeping, Wirecutter/NYT, Sleepopolis
Next Steps:
Click "Apply" to start your application today!
Watch the video below to see our culture in action and hear from our team!
Want to see more? Follow the team's journey on Instagram: @PuffyCareers
While many companies today won’t let you get your foot in the door
if your CV isn’t polished enough, we prefer to see what you can do first.
At Puffy, we support equal opportunities
and an unbiased hiring process so that you:
1. Let your skills do the talking rather than have a job offer hinge entirely on interview performance.
2. Get a feel for the type of work you might be doing.
3. Enjoy a speedy turnaround from application to final offer (as few as 10 days!)
Application Timeline.
3-step process, as quick as 10 working days.
1
Online
assessment.
Upon review of your application, selected candidates will be invited to our Phase-1 skills test.
This online assessment is designed to evaluate talents fairly and objectively.
2
Real work
scenario.
Good news! If you move onto step 2, it means we’ve reviewed your test performance and experience and think you’d be a good fit.
This is where we give you 3 days to tackle a short task in your own time. It’s an opportunity to calmly demonstrate what you can do without interview nerves and pressure.
3
Interview
stage.
Get an offer!
Who we are.
The Brand
In just 7 years, Puffy has gone from a start-up to one of the top 5 mattress brands in the USA. Sold online and in 500+ locations across the United States and Canada, our luxury bedroom essentials are improving sleep health across North America - one award-winning mattress at a time.
The Team
Our team has tripled in size since 2020 to become one of the most innovative e-commerce companies in the industry. We now have over 100 talented individuals from 18+ nationalities, split between two offices: our operations hub in LA and our e-commerce, marketing, and support divisions in Dubai.
The Success
Our vibrant start-up culture encourages innovation, creative problem-solving, and speed. It’s how we earn accolades from Forbes, Good Housekeeping, and People magazine and how we hold our own in a multi-billion dollar industry.
Best Memory
Foam Mattress
Questions?
We’ve got answers.
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Free catered lunch for the
entire team on Friday.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Leaders’ Club membership opportunity
for all employees grants access to
premium, high-end hotels and wellness
clubs (Dubai roles).
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's the most fair and objective way for you to demonstrate your skills, free from unconscious bias. It’s also a great way for you to see if our work is the right fit for your ambition. Success on the test guarantees you move to Phase 2.
Is there an expiry for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it automatically submits.
Returning Candidates: If you have applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for the job.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote".
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