Remote Global | Reports to the VP, Digital Experience & Conversion | Up to USD $181,500 total annual cash compensation
Base salary up to USD $165,000 plus a monthly performance bonus of up to 10%, with comprehensive benefits included.
WHERE THIS ROLE CAN LEAD
Head of Design
VP Design
Chief Design Officer
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own the design function for a $1Billion+ brand. Transform how we build with AI.
We've been AI-first since December 2023: Every design proposal ships with an AI review link, and Figma AI runs in our live production pipeline, shipping real work. You'd start where most teams are still trying to get.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll own end-to-end web design for Puffy.com, $1Billion+ e-commerce brand. Reporting to the VP, Digital Experience & Conversion, you'll transform how the design team works by embedding AI into every workflow. The mandate: ship better designs, faster.
The Primary Outcome
Measurable add-to-cart conversion lift and 40% less time from concept-to-dev handoff.
*This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
Senior CRO Manager
One of two Senior CRO Managers you'd partner with
The CRO pair owns the experimentation programme and measurement — shaping hypotheses, running A/B and multivariate tests, and calling the results. Your design opportunities feed into their roadmap, and experiment data informs what the design team does next.
What You'll Own
Lead the design function
Lead, mentor and grow a team of 3 designers as a hands-on player-coach, managing resources and building a high-velocity, high-quality design operation.
Set the design standards and team rituals — including kickoff huddles and critiques — that move the team from a sequential workflow to an agile, collaborative model.
Turn design decisions and experiment results into clear narratives for the VP, Digital Experience & Conversion and cross-functional teams, and lead quarterly design roadmap reviews.
Own the web experience
Lead IA, wireframes, high-fidelity comps, prototypes and motion specs across Home, Category/PLP, PDP, Cart/Checkout, editorial and education pages, and paid-media landing pages.
Maintain the design system — tokens and components that support responsive and AI-generated variants while preserving brand consistency, WCAG 2.2 and PageSpeed; pair AI-assisted accessibility checks with manual review before release.
Design AI-shaped shopping experiences including conversational search, guided finders, PDP Q&A and recommendation UI patterns, partnering with engineering on semantic/LLM search experiences and validating recommendation experiences through staged rollouts.
Build AI-native design operations
Use Figma AI and Adobe Firefly to rapidly explore layouts, hero concepts, PDP modules and image/copy variants — always with human QA and brand guardrails.
Build the prompt library and review workflow for product copy, FAQs, size/fit guidance, policy explainers and localized variants, maintaining brand and legal guardrails.
Build and enforce an AI-first design workflow that eliminates excessive versioning and production bottlenecks, with a goal of cutting concept-to-dev handoff time by 40%.
Partner on experimentation and delivery
Bring design opportunities into the A/B and multivariate experimentation roadmap with the two Senior CRO Managers, with design work judged on the commercial impact it delivers against the programme’s add-to-cart conversion lift target.
Create and iterate test-ready design variants across the homepage, PDP, PLP and checkout, holding the quality and accessibility bar as volume increases.
Hand off in Dev Mode with structured specs, partner closely with engineering through implementation, and monitor regressions post-launch.
What You Bring
What you must demonstrate
7+ years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics.
Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.
Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
Comfort collaborating on experiments (A/B vs multi-armed bandits) with the CRO team; understands trade-offs between optimization speed and causal certainty.
Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.
Additional advantages
Experience designing chat or guided-selling flows
WEEK 1
— Land well
Start with the business, the stakeholders and the outcomes this role is accountable for. Meet the team you'll lead and the key partners you'll work with, align with your manager on the mandate and what success looks like, and get close to the highest-priority work already in motion. Your account and tool access, Asana training and role-specific AI-Native Starter Pack are set up alongside.
WEEK 2
— Get the full picture
Deep dives into the workflow, the numbers and the existing system. You sit in on live experiments, designs and walk the customer journey end to end.
WEEK 3
— Start contributing
You pick up your first design work alongside the team, run your first design critique, and bring your first design opportunities into CRO test planning.
WEEK 4
— Your first ship
Your first piece of design work goes live, and you share your early read on the design system and where you'd take it.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many ways we invest in you, applicable based on your work location and eligibility
Pay and Recognition
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
Growth
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
Health and Time Off
Premium health insurance
Leave entitlement follows your location, plus public holidays
How We Work
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Where You'll Work for details.
Remote, Global
This role is fully remote. You are employed through an Employer of Record, so statutory leave, social contributions and any mandated cover follow your own country.
Laptop and equipment provided
Premium health insurance
Work from your own country
Optional Dubai desk
Our Friday lunches and office socials are hub-based, so they are not part of a remote role. Other benefits are subject to your work location and eligibility.
If you would rather be in Dubai
You are welcome to join our Dubai hub instead, a workplace of 65+ team members from 16+ nationalities.
Full relocation support
Flight to Dubai
Two-week hotel stay
Annual flight home
Team life insurance
Catered Friday lunch
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
At Puffy, we want to get to know you and the strengths you bring.
Our hiring process gives you a chance to show your skills and explore the work you could do.
3-phase process, as quick as 7 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
From application to a clear yes or no, either way.
Can you tell me more about Puffy's benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Up to 10% monthly performance bonus
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's a consistent, structured way for you to demonstrate your skills, assessed against the same criteria as every other candidate. It’s also a great way for you to see if our work is the right fit for your ambition. Candidates who pass the assessment move to Phase 2, the case study challenge.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
North Hollywood Hub (On-site): Our North Hollywood office brings teams together for close, in-person collaboration. Roles based here are on-site to support fast decisions, strong teamwork, and shared momentum.
Remote US: Some roles are designed to be fully remote across the US, giving us access to exceptional talent while keeping teams closely connected and aligned.
Remote Global: Selected roles are open globally, allowing us to bring exceptional people together regardless of where they are based.
Not every position is available remotely. You’ll always find the location and working arrangement clearly stated in the job posting, whether the role is based in Dubai, North Hollywood, Remote US, or Remote Global.
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