Remote Global | Reports to the Director of Marketing | Up to USD $143,000 total annual cash compensation
Base salary up to USD $130,000 plus a monthly performance bonus of up to 10%, with comprehensive benefits included.
WHERE THIS ROLE CAN LEAD
Marketing Manager, AI-First
Senior Marketing Manager
Marketing Director / Head of Marketing
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own campaign strategy and strategic growth partnerships for a $1B+ e-commerce brand. Turn consumer insights into creative ideas that drive growth.
AI-first since December 2023: Every creative proposal ships with an AI review link, and every partnership recommendation is validated through AI-assisted research and commercial analysis. You’ll challenge outputs, verify supporting evidence, and apply your own judgment to guide the final recommendation.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You will own consumer research and campaign strategy for Puffy, turning customer needs, buying behavior, and market trends into campaign ideas, creative briefs, and scripts that support our D2C e-commerce growth. Reporting to the Director of Marketing, you’ll work with creative and paid channel teams to bring those ideas to market and use performance feedback to inform what comes next.
Your secondary focus will be strategic partnerships for growth, developing opportunities, coordinating partner activities, and reviewing performance with marketing leadership.
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
What You'll Own
Own consumer research and campaign strategy
Research consumer needs, preferences, buying patterns, competitor messaging, and market trends.
Translate findings into campaign ideas, messaging angles, and creative strategies grounded in purchase motivations.
Work with marketing leadership to prioritize ideas based on customer relevance, product fit, and growth objectives.
Build creative concepts and briefs with AI
Use AI to explore campaign ideas, compare messaging approaches, and develop creative concepts.
Turn selected ideas into actionable creative briefs and ad scripts that give our AI video generation, design, and content teams clear direction.
Review and refine AI outputs for accuracy, brand alignment, and product fit. Include an AI review link with every creative proposal.
Connect creative delivery with performance
Collaborate with creative teams to turn approved concepts, briefs, and scripts into performance marketing assets.
Work with paid channel teams to align assets with campaign requirements and bring finished creative to market.
Use audience response and performance feedback to refine messaging and guide future concepts and iterations.
Manage strategic partnerships for growth
Research and evaluate partnership opportunities using AI-assisted analysis, verifying the evidence behind each recommendation.
Manage selected exclusive strategic affiliate partnerships for high-impact projects.
Coordinate partner activities and review performance with marketing leadership to inform next steps.
What You Bring
5+ years of marketing experience, including at least 2 years with D2C e-commerce brands. Experience limited to offline businesses or retail-store marketing does not meet this requirement.
Ability to develop performance marketing campaign ideas and creative strategies informed by consumer insights.
Understanding of digital advertising and demand generation, including how audience targeting, messaging, and creative work together across Meta and Google to build interest and drive purchases.
Ability to research consumer preferences, buying patterns, and market trends, and translate findings into relevant messaging.
Understanding of ad copywriting, scriptwriting, and creative concept development, with the ability to communicate clear direction to creative teams.
Practical ability to use AI tools for research, ideation, creative briefs, and script development.
Experience supporting strategic growth partnerships, including affiliate or publisher relationships
Ability to work independently, own assigned projects, and collaborate effectively with internal teams and external partners.
Additional advantages
Experience with an online mattress brand. Candidates from other relevant D2C e-commerce brands will also be considered.
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WEEK 1
— Land well
Meet your teammates, get familiar with Puffy’s products and customers, and align with Himanshu on the role’s priorities. Review current campaigns, creative workflows, and selected strategic partnerships.
WEEK 2
— Get the full picture
Explore consumer research, competitor messaging, and existing creative assets. Work with Suraj and Athul to understand available performance feedback and identify opportunities for new campaign ideas.
WEEK 3
— Start contributing
Develop your first research-backed campaign concepts and creative briefs using AI. Review them with Himanshu and the creative team, and begin coordinating assigned partnership activities.
WEEK 4
— Your first ship
Work with the team to move an agreed concept into production and prepare it for launch. Establish how you’ll gather performance feedback and agree on the next priorities for creative development and partnerships.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many ways we invest in you, applicable based on your work location and eligibility
Pay and Recognition
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
Growth
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
Health and Time Off
Premium health insurance
Leave entitlement follows your location, plus public holidays
How We Work
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Where You'll Work for details.
Remote, Global
This role is fully remote. You are employed through an Employer of Record, so statutory leave, social contributions and any mandated cover follow your own country.
Laptop and equipment provided
Premium health insurance
Work from your own country
Optional Dubai desk
Our Friday lunches and office socials are hub-based, so they are not part of a remote role. Other benefits are subject to your work location and eligibility.
If you would rather be in Dubai
You are welcome to join our Dubai hub instead, a workplace of 65+ team members from 16+ nationalities.
Full relocation support
Flight to Dubai
Two-week hotel stay
Annual flight home
Team life insurance
Catered Friday lunch
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
At Puffy, we want to get to know you and the strengths you bring.
Our hiring process gives you a chance to show your skills and explore the work you could do.
2-phase process, as quick as 7 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
1
YOUR TIME
Up to 60 minutes total
Show how you think and apply your skills in two parts:
Phase 1A: Role-Based Questions
Up to 30 minutes · Without AI
Answer role-specific questions that assess the skills and knowledge you would use in the role.
Phase 1B: Technical Case Study
30 minutes · AI encouraged
Apply your skills to a practical problem relevant to the role. Explain your approach and the reasoning behind your proposed solution.
OUR RESPONSE
Within 2 business days of completing both parts
2
Phase 2A: Hiring Manager Interview
YOUR TIME
45-60 minutes
Discuss your experience, approach to the Technical Case Study and use of AI with the hiring manager.
Learn more about the role, team and expectations.
OUR RESPONSE
Within 2-3 business days after your interview
Phase 2B: Final Interview
YOUR TIME
Around 30 minutes
Discuss how you work, what motivates you and the practical details of joining, including location, compensation expectations and availability.
OUR RESPONSE
Within 2 business days after your interview
From application to a clear yes or no, either way.
Can you tell me more about Puffy's benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Up to 10% monthly performance bonus
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
We’d love to see how you put your skills and experience into practice. Through role-based questions and a technical case study, you can show us how you think and solve problems while getting a feel for the work at Puffy. We use consistent criteria for candidates applying to the same role, giving you a fair opportunity to demonstrate your strengths.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
North Hollywood Hub (On-site): Our North Hollywood office brings teams together for close, in-person collaboration. Roles based here are on-site to support fast decisions, strong teamwork, and shared momentum.
Remote US: Some roles are designed to be fully remote across the US, giving us access to exceptional talent while keeping teams closely connected and aligned.
Remote Global: Selected roles are open globally, allowing us to bring exceptional people together regardless of where they are based.
Not every position is available remotely. You’ll always find the location and working arrangement clearly stated in the job posting, whether the role is based in Dubai, North Hollywood, Remote US, or Remote Global.
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