Remote | Reports to the Senior Manager, PPC | Up to USD $106,250 total annual cash compensation
Base salary up to USD $85,000 plus a monthly performance bonus of up to 25%, with comprehensive benefits included.
WHERE THIS ROLE CAN LEAD
PPC Specialist
Senior PPC Specialist
PPC Manager
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Build and optimize paid campaigns for a $1Billion+ e-commerce brand, with Google Ads at the core and Meta in the mix.
We've been AI-first since December 2023: AI-assisted keyword and search-term research is already part of the daily campaign workflow. Every optimization ships with an LLM validation link before it gets approved and implemented.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll own the day-to-day execution of Google Ads for Puffy.com, a $1Billion+ e-commerce brand, across brand and non-brand Search, Performance Max and Shopping. Reporting to the Senior Manager, PPC, you'll build and refine campaign structures, run the daily optimization loop, and bring bidding, pacing and scaling actions forward for approval before they go live. This is a hands-on execution role on a large, mature account, built for a specialist who wants to be trusted with the whole daily loop inside their first month.
*This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
What You'll Own
Campaign Execution & Performance
Build Campaigns from Scratch: Build, launch and refine Google Ads campaigns across brand and non-brand Search, Performance Max and Shopping, including campaign segmentation, ad groups, asset groups, keywords, audience signals and product listing groups. Prepare campaign structures for review and complete quality checks before approved launches.
Manage Daily Optimization: Conduct keyword research, review search terms, maintain negative keywords and perform campaign quality checks. Identify improvements, document recommendations and implement approved changes.
Monitor Bids & Budgets: Track spend, budget pacing and campaign performance against agreed targets. Recommend bidding adjustments and pause, hold or scale actions, obtain approval before implementation and escalate performance or delivery issues promptly.
Execute Meta Campaigns: Build, update and monitor Meta campaigns as assigned, including campaign setup, ad and asset updates, performance checks and implementation of approved optimizations.
Identify Performance Gaps: Analyze account data to identify inefficiencies, structural weaknesses and growth opportunities. Present recommendations to the Senior PPC Manager and follow approved actions through to implementation and review.
Support Shopping & Feed Performance: Maintain effective product segmentation, monitor feed quality and coordinate product-feed or Merchant Center updates with the relevant teams.
Testing, Reporting & Collaboration
Improve Ads & Landing Pages: Develop and test search ad copy, coordinate Google and Meta assets with Copy and Design, and collaborate with CRO and Development on approved landing-page improvements and A/B tests.
Report Results & Insights: Prepare regular reports covering Google and Meta performance, actions taken, issues and recommended next steps. Work with Analytics to investigate tracking or reporting discrepancies and explain their implications for campaign decisions.
Improve Execution Workflows: Stay current with relevant Google Ads and Meta developments. Use AI tools to support research, analysis and execution, validate outputs against account data and document repeatable workflows that improve quality and efficiency.
What You Bring
What you must demonstrate
At least 3 years of hands-on experience building, managing and optimizing Google Ads campaigns.
At least 2 years of hands-on experience building, managing and optimizing Meta Ads campaigns.
Practical experience building and optimizing Search and Performance Max campaigns, with a working understanding of Shopping and product-led campaign structures.
Demonstrated experience personally designing and building Google Ads campaign structures from scratch, with clear explanations of the setup decisions and subsequent performance. Experience limited to optimizing inherited campaigns does not meet this requirement.
Experience personally executing and managing campaigns with a spend of USD $500,000/month.
Strong working knowledge of keyword research, search-term analysis, negative keywords, audience signals, bidding strategies and budget pacing.
Strong analytical skills, including experience using Google Ads, Google Analytics and Excel or Google Sheets to interpret campaign data and develop actionable recommendations.
Understanding of CRO and A/B testing principles, including how ad messaging and landing-page experience influence campaign performance.
Practical experience using AI tools for research, analysis or campaign execution, with the judgment to validate outputs before applying them.
Strong attention to detail, organization and communication skills, with the ability to manage the daily campaign workflow, seek approvals and collaborate effectively in a remote team.
Additional advantages
DTC e-commerce experience, particularly in high-consideration categories such as mattresses, furniture, home goods or comparable high-AOV products.
Experience running Google Ads campaigns targeting the US market.
Hands-on experience with Google Merchant Center, product-feed optimization and resolving product or feed-related issues.
Experience implementing or troubleshooting conversion tracking using GA4 and Google Tag Manager.
Experience using Google Ads Editor, Google Ads Scripts, APIs or other automation tools to improve campaign management and reporting.
Current Google Ads certification.
WEEK 1
— Land well
You get access to Google Ads, Merchant Center, GA4, Google Tag Manager and the shared reporting sheets. Asana training, and your role-specific AI-Native Starter Pack: the prompt library, the internal workflow, and the validation step that runs before anything reaches a live campaign. Your first week is spent inside the account itself — how the campaigns are structured and why — and you meet your manager, team and cross-functional departments properly.
WEEK 2
— Get the full picture
Review the live Google and Meta accounts, spend and performance history, campaign structures and reporting routines. Understand the purpose of existing campaigns, earlier tests, known issues and how recommendations move through approval to implementation. You go through the tests and structural changes that didn't work and why they were rolled back, and walk the customer journey end to end from search term to ad to landing page to purchase.
WEEK 3
— Start contributing
You pick up your first optimization cycle alongside the Senior Manager, PPC, take over daily search-term review and campaign quality checks, and bring your first performance report with recommended next steps into the weekly paid review.
WEEK 4
— Your first ship
Manage the assigned campaign workload independently, including monitoring, analysis, quality checks, reporting and preparation of the next actions. Continue obtaining approval before implementing campaign changes, and present priorities for the following month.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many Puffy perks, and they apply wherever you are based.
Pay and Recognition
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
Growth
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
Health and Time Off
Premium health insurance
Leave entitlement follows your location, plus public holidays
How We Work
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Where You'll Work for details.
Remote, Global
This role is fully remote. You are employed through an Employer of Record, so statutory leave, social contributions and any mandated cover follow your own country.
Laptop and equipment provided
Premium health insurance
Work from your own country
Optional Dubai desk
Our Friday lunches and office socials are hub-based, so they are not part of a remote role. Everything else on this page applies to you.
If you would rather be in Dubai
You are welcome to join our Dubai hub instead, a workplace of 65+ team members from 16+ nationalities.
Full relocation support
Flight to Dubai
Two-week hotel stay
Annual flight home
Team life insurance
Catered Friday lunch
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
While many companies today won’t let you get your foot in the door if your CV isn’t polished enough, we prefer to see what you can do first. At Puffy, we support equal opportunities and a structured, skills-first hiring process.
3-phase process, as quick as 10 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
From application to a clear yes or no, either way.
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Up to 10% monthly performance bonus
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's a consistent, structured way for you to demonstrate your skills, assessed against the same criteria as every other candidate. It’s also a great way for you to see if our work is the right fit for your ambition. Candidates who pass the assessment move to Phase 2, the case study challenge.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
North Hollywood Hub (On-site): Our North Hollywood office brings teams together for close, in-person collaboration. Roles based here are on-site to support fast decisions, strong teamwork, and shared momentum.
Remote US: Some roles are designed to be fully remote across the US, giving us access to exceptional talent while keeping teams closely connected and aligned.
Remote Global: Selected roles are open globally, allowing us to bring exceptional people together regardless of where they are based.
Not every position is available remotely. You’ll always find the location and working arrangement clearly stated in the job posting, whether the role is based in Dubai, North Hollywood, Remote US, or Remote Global.
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