Remote Global | Reports to the CEO | Up to USD $286,000 total annual cash compensation
Base salary up to USD $260,000/annum plus a monthly performance bonus of up to 10%, with comprehensive benefits included
WHERE THIS ROLE CAN LEAD
President of Puffy
Expanded Executive Scope
Future Strategic Appointments
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Lead the business and its department heads for a $1Billion+ brand. Turn sound decisions into stronger commercial and customer results.
We've been AI-first since December 2023: You'll personally use AI to produce and challenge decision briefs, compare business options and prepare actionable handoffs. You remain accountable for source accuracy, wider organizational consequences, sound decisions and follow-through.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll lead the business and its department heads at Puffy.com, a $1Billion+ e-commerce sleep brand founded in 2017, combining customer focus, commercial ambition and AI-assisted work to deliver better results quickly. Reporting directly to the CEO, you'll own day-to-day business performance across contribution, customer outcomes, execution and leadership quality, resolving cross-functional trade-offs within agreed strategy and delegated authority. This remote executive role centers on trusted business judgment delivered through people, enabling the CEO to focus on strategic direction, especially marketing, with direct CEO sponsorship, functional leaders and specialist support; it is not primarily an automation-engineering role.
The Problem You'll Own
Autonomy without fragmented decisions
Across a growing consumer business, a strong departmental result can create costs or constraints elsewhere. Speed depends on recommendations that resolve those consequences rather than simply moving the question upward. The challenge is making day-to-day decisions the business can act on confidently.
Resources Provided
You’ll have access to our latest company-provided AI tools, including ChatGPT, Claude, multiple AI agents, bots, plugins, AI projects, and automations through platforms such as n8n. You’ll also receive the department tools, relevant data, assets and specialist support needed to deliver your work. We expect you to use these resources to automate routine work and deliver high-quality results quickly.
Decision-making Authority
Reporting to you: the Heads of Marketing, Retail, Digital Experience, Operations, Customer Support and Finance. They retain day-to-day execution discretion within agreed departmental plans, budgets and controls; you set their operating priorities, hold them accountable and resolve cross-functional trade-offs within delegated authority.
Reserved for the CEO: corporate strategy, major changes to departmental strategy and commitments outside your written delegation. Existing financial, legal, employment and release approvals continue to apply; specialist approval is not replaced by AI advice.
You own the business decision, departmental leadership and follow-through. AI Ops owns technical buildout in its remit; you specify business requirements and accept the resulting decision support. AI advice does not create authority.
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
CEO & Founder
You'd report to him directly
You'd be accountable to him for commercial and customer results, leadership performance and reliable execution. He provides executive sponsorship and strategic alignment; you bring major strategic shifts with a supported recommendation while protecting his focus on long-term direction.
Director of Marketing
Your marketing leadership partner
You’d work with Himanshu to connect marketing priorities, promotional plans and campaign timing with company contribution and customer outcomes. You’d resolve cross-functional trade-offs and agree clear commitments so marketing decisions translate into coordinated execution across the business.
VP, Digital Experience & Conversion
Your digital experience leadership partner
You’d work with Yash to connect the on-site customer journey and conversion priorities with wider commercial goals. Together, you’d agree measures of success, resolve dependencies with other departments and follow changes through to observed business and customer results.
Chief AI Operations Officer
Your AI delivery partner
You’d define the business requirements and acceptance standards for decision support, working with Mars on technical feasibility, dependencies and delivery. AI Ops would own technical buildout within its remit; you’d retain ownership of business judgment, acceptance and follow-through.
What You'll Own
Core Responsibilities
Lead department heads: Set expectations, coach managers and address underperformance across Marketing, Retail, Digital Experience, Operations, Customer Support and Finance; own their combined commercial and customer results.
Decide across functions: Use AI to produce and pressure-test alternatives; assess commercial economics, dependencies and second- and third-order effects before choosing within agreed strategy and authority.
Deliver through leaders: Turn decisions into clear manager accountabilities, commitments and acceptance checks; follow execution through completion and correct outcomes that fall short.
Strengthen autonomy: Improve leaders’ recommendations and execution discretion, own business acceptance of decision frameworks and thresholds, and partner with AI Ops on technical implementation.
Use specialists and escalate precisely: Bring legal, financial and domain experts into relevant judgments; take corporate-strategy questions, major departmental strategic shifts and commitments outside delegation to the CEO with a supported recommendation.
Outcomes
Commercial and customer results: Improve company contribution and customer outcomes together; a stronger departmental result must not conceal costs or constraints elsewhere in the business.
Reliable execution: Deliver commitments through accountable department heads, with cross-functional handoffs completed and results checked against agreed acceptance standards.
Stronger leadership: Improve departmental leadership, the quality of managers' recommendations and their ability to execute within agreed plans, budgets and controls.
Effective autonomy: Reduce routine CEO interventions alongside better business results, not instead of them; retain the CEO's decisions on corporate strategy, major strategic shifts and commitments outside delegation.
Measurable progress: Baseline contribution, customer outcomes, delivery reliability and departmental leadership alongside decision turnaround, CEO interventions, reopenings and total human effort. Agree numerical targets with the CEO after baselining; distinguish observed results from forecasts.
Quality Standards
Source accuracy: Check the sources behind AI-assisted decision briefs and clearly distinguish facts, estimates and assumptions.
Sound alternatives: Compare feasible business options against commercial economics, customer consequences and material downside; make uncertainty explicit.
Organizational judgment: Assess dependencies and second- and third-order effects across departments before accepting a recommendation.
Specialist and authority checks: Use relevant legal, financial and domain advice, preserve required approvals and keep decisions within written delegation; AI advice does not create authority.
Usable handoffs: Make manager accountabilities, commitments and acceptance checks clear enough to execute; validate implementation and correct results that fall short.
Delivery Pace
Business deadlines: Make timely cross-functional decisions against the real business deadline while retaining the required evidence, checks and approvals.
Early contribution: Contribute to live decisions early, working through department heads on a first bounded decision during the first month.
Actionable commitments: Turn accepted decisions into clear leader commitments and handoffs so departments can move execution forward.
Timely correction: Follow implementation through completion and address handoff failures or outcomes that fall short, retaining ownership of the correction.
Final acceptance: Stay accountable through validation and final acceptance; assess decision turnaround alongside reopenings, total human effort and business results.
What You Bring
What you must demonstrate
12+ years of relevant business leadership experience, including 5+ years leading managers across multiple functions, with personal accountability for measurable commercial results.
Led managers across functions and personally owned measurable commercial outcomes, with a clear baseline, timeframe and evidence of your contribution through those leaders.
Demonstrated judgment about commercial trade-offs, dependencies and second- and third-order organizational consequences.
Personally used LLMs to produce and challenge substantive business work, with independent checks and accountability for the final decision.
Owned a decision through implementation, acceptance and correction, including resolving cross-functional handoff failures.
Worked within delegated authority, using specialist advice appropriately and escalating major strategic changes with a supported recommendation.
Must be willing to work extended hours and weekends as needed.
Additional advantages
Experience in a consumer business with both direct and partner sales channels.
Experience leading a consumer business through substantial growth or organizational change.
WEEK 1
— Land well
Meet the CEO and your department heads; confirm reporting relationships, written delegation and specialist approval boundaries. Gain access to commercial data and tools, complete Asana training and your AI-Native Starter Pack covering decision briefs, source checks and sensitive-information handling.
WEEK 2
— Get the full picture
Review live decisions, customer journeys and prior outcomes with department heads. Establish an initial baseline for contribution, customer outcomes, delivery reliability and leadership performance, recording data limitations.
WEEK 3
— Start contributing
Own a first bounded cross-functional decision through your department heads. Use AI to challenge options, validate the recommendation and agree accountable leaders, commitments and acceptance checks within existing authority.
WEEK 4
— Your first ship
Carry the first decision through implementation and acceptance with the accountable leaders. Review observed results and corrections with the CEO, propose numerical targets from the baseline and identify where leadership or decision routing needs strengthening.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many ways we invest in you, applicable based on your work location and eligibility
Pay and Recognition
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
Growth
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
Health and Time Off
Premium health insurance
Leave entitlement follows your location, plus public holidays
How We Work
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Where You'll Work for details.
Remote, Global
This role is fully remote. You are employed through an Employer of Record, so statutory leave, social contributions and any mandated cover follow your own country.
Laptop and equipment provided
Premium health insurance
Work from your own country
Optional Dubai desk
Our Friday lunches and office socials are hub-based, so they are not part of a remote role. Other benefits are subject to your work location and eligibility.
If you would rather be in Dubai
You are welcome to join our Dubai hub instead, a workplace of 65+ team members from 16+ nationalities.
Full relocation support
Flight to Dubai
Two-week hotel stay
Annual flight home
Team life insurance
Catered Friday lunch
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
At Puffy, we want to get to know you and the strengths you bring.
Our hiring process gives you a chance to show your skills and explore the work you could do.
2-phase process, as quick as 7 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
1
YOUR TIME
Up to 60 minutes total
Show how you think and apply your skills in two parts:
Phase 1A: Role-Based Questions
Up to 30 minutes · Without AI
Answer role-specific questions that assess the skills and knowledge you would use in the role.
Phase 1B: Technical Case Study
30 minutes · AI encouraged
Apply your skills to a practical problem relevant to the role. Explain your approach and the reasoning behind your proposed solution.
OUR RESPONSE
Within 2 business days of completing both parts
2
Phase 2A: Hiring Manager Interview
YOUR TIME
45-60 minutes
Discuss your experience, approach to the Technical Case Study and use of AI with the hiring manager.
Learn more about the role, team and expectations.
OUR RESPONSE
Within 2-3 business days after your interview
Phase 2B: Final Interview
YOUR TIME
Around 30 minutes
Discuss how you work, what motivates you and the practical details of joining, including location, compensation expectations and availability.
OUR RESPONSE
Within 2 business days after your interview
From application to a clear yes or no, either way.
Can you tell me more about Puffy's benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Get a chance to earn a monthly performance bonus based on your performance, with the maximum percentage specified in your role’s compensation package.
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage (Dubai roles)
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
We’d love to see how you put your skills and experience into practice. Through role-based questions and a technical case study, you can show us how you think and solve problems while getting a feel for the work at Puffy. We use consistent criteria for candidates applying to the same role, giving you a fair opportunity to demonstrate your strengths.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
North Hollywood Hub (On-site): Our North Hollywood office brings teams together for close, in-person collaboration. Roles based here are on-site to support fast decisions, strong teamwork, and shared momentum.
Remote US: Some roles are designed to be fully remote across the US, giving us access to exceptional talent while keeping teams closely connected and aligned.
Remote Global: Selected roles are open globally, allowing us to bring exceptional people together regardless of where they are based.
Not every position is available remotely. You’ll always find the location and working arrangement clearly stated in the job posting, whether the role is based in Dubai, North Hollywood, Remote US, or Remote Global.
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