📍Remote | 💼 Reports to the Director of Marketing | 💰Up to USD $120K/annum + up to 25% bonus
Growth Path - Head of CRO
Own on-site conversion for a Top 5 US mattress brand
APPLY NOW
The Opportunity:
You'll take full ownership of on-site conversion rate optimization for a $1B+ e-commerce brand with $2M+/month in digital ad spend driving traffic to the site. Your mandate: dig into the data, identify where revenue is leaking, form hypotheses, and execute optimization strategies that deliver measurable business impact. You'll work alongside a 3-person analytics team that owns data infrastructure — your job is to turn their data into revenue through A/B tests, UX improvements, and conversion strategies across the full funnel.
*This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).
Your Trajectory Here:
This isn't a static role. Based on your skills and impact, you can grow into:
Head of CRO — Expand from optimization execution into owning the full experimentation strategy and team
VP of Growth — Own the intersection of acquisition and conversion, shaping how the brand scales revenue
Director of Digital Experience — Lead the holistic on-site experience, from UX strategy to personalization
What takes 4-5 years elsewhere happens in 1-2 here.
Who You'll Work With:
You'll own conversion optimization end-to-end and partner across:
Director of Marketing — Direct reporting line, strategic alignment on growth priorities
Analytics Team — 3-person team that owns data infrastructure; you leverage their pipelines for deeper insights
Design & Development — Collaborate to implement on-site changes, UX improvements, and test variations
Performance Marketing — Cross-reference ad performance with on-site behavior for full-funnel optimization
Senior Leadership — Present findings and recommendations directly, including to the CEO
Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.
What You'll Own:
Take complete ownership of on-site conversion rate and user experience, serving as the primary driver of optimization initiatives accountable for measurable revenue improvements
Proactively analyze site data (GA4, heatmaps, session recordings, funnel metrics) to identify conversion bottlenecks, revenue leaks, and optimization opportunities before they are flagged by others
Develop and execute conversion optimization strategies using both qualitative methods (UX evaluations, session replay analysis, user research) and quantitative insights (traffic source analysis, segment-level behavioral data, statistical testing)
Lead the development of A/B and multivariate testing roadmaps, prioritizing tests by expected revenue impact and statistical feasibility
Establish and maintain a clear optimization backlog with a data-backed roadmap focused on increasing conversion, average order value, customer engagement, and other revenue-driving KPIs
Cross-reference ad platform performance data with on-site behavior to identify full-loop optimization opportunities spanning from ad click through to purchase
Produce high-quality deliverables including test hypotheses documentation, results analysis, strategy decks, and weekly/monthly performance reports for senior leadership
Troubleshoot and QA test implementations, ensuring statistical rigor and valid experimental design across all optimization experiments
Collaborate with the analytics team to leverage existing data infrastructure for deeper insights, and with design/development teams to implement on-site changes
Train and mentor team members on conversion optimization best practices, fostering a culture of data-driven decision-making
What You Bring:
5+ years of hands-on experience in CRO and analytics within an e-commerce or direct-to-consumer environment, with a proven track record of delivering statistically significant test winners that drove measurable revenue impact
Advanced proficiency in GA4 (Google Analytics 4), including custom exploration reports, audience segmentation, funnel analysis, and event-level data interpretation
Expert-level experience with heatmap and session recording tools (Hotjar, FullStory, Microsoft Clarity, or equivalent), with demonstrated ability to translate behavioral observations into actionable optimization hypotheses
Hands-on experience with A/B testing platforms (Optimizely, VWO, AB Tasty, Convert, or Google Optimize), including test design, implementation, QA, and statistical analysis of results
Strong understanding of statistical methodology for experimentation, including statistical significance, confidence intervals, sample size calculations, and awareness of common testing pitfalls (peeking, multiple comparisons, Simpson’s paradox)
Deep knowledge of conversion and persuasion best practices, including pricing psychology, urgency/scarcity frameworks, trust signals, social proof, and checkout optimization
Solid understanding of UX/UI design principles and their direct impact on conversion, with the ability to collaborate effectively with designers on implementation
Copywriting capability, particularly the ability to write and test compelling value propositions, headlines, and CTAs that drive action
Demonstrated ability to use AI/LLM tools (e.g., Claude) to accelerate design ideation, wireframing, content generation, and hypothesis development for CRO experiments
Proficiency in SQL or BI tools (Looker, Tableau, Power BI) for self-service data analysis beyond standard analytics platforms
Experience operating at scale: optimizing sites with 100K+ monthly unique visitors and working within or alongside teams managing $500K+/month in digital ad spend
Ability to manage multiple concurrent test programs with competing priorities, taking end-to-end ownership with minimal supervision
Strong written and verbal communication skills, with the ability to present complex data findings and recommendations clearly to senior leadership
Preferred Qualifications
Experience in the sleep, wellness, or comfort products industry, or with high-consideration-purchase DTC brands targeting the North American consumer market
Experience with Shopify or Shopify Plus e-commerce platforms
Familiarity with tag management systems (Google Tag Manager) and basic front-end technologies (HTML, CSS, JavaScript) for test implementation and debugging
Experience with predictive modeling, customer lifetime value analysis, or advanced segmentation techniques for optimization prioritization
Background in performance marketing or paid media analytics, enabling full-loop optimization from ad creative through on-site conversion
Next Steps:
Click "Apply" to start your application today!
APPLY NOW
Real career trajectories from real team members.
This is what career acceleration looks like.
CULTURE
See What Makes Us Different
Hear directly from our team about what it's like to build your career at Puffy.
Want to see more? Follow the team's journey on Instagram: @PuffyCareers
2x faster promotions than industry average.
Tools your peers won't touch
for 2-3 years
Work with alums from Apple, Deutsche Bank, Deloitte
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
Sumit Kumar
Chief of Staff
Ex - EY Parthenon
IIT-R, IIM - B
William
Huertas
SVP Ops & Distribution
Ex - Spring Air, FXI
University of Massachusetts
While many companies today won’t let you get your foot in the door if your CV isn’t polished enough, we prefer to see what you can do first. At Puffy, we support equal opportunities
and an unbiased hiring process.
3-step process, as quick as 10 working days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
1
Skill-Based
Assessment
1 Business Day
Let your skills do the talking rather than have a job offer hinge entirely on interview performance.
2
Case Study
Challenge
3-4 Business Days
Get a feel for the type of work you might be doing. Demonstrate what you can do without pressure.
3
Interview
Stage
3-5 Business Days
We learn about your thought process, you learn about us. Ask anything.
Get an Offer Within 10 Days
From application to receiving your offer letter.
We empower our employees to be challenged, recognized, and rewarded for their contributions.
Just few of many Puffy perks:
Learning Budget
up to $5000 annual budget for courses and certifications —your growth, funded.
Ahead with AI
Skip the AI debate. Build years of AI-native experience here.
10% Bonus
Performance recognized monthly, not annually. Fast feedback, fast rewards.
Rare Perspectives
18+ nationalities in one office. Your assumptions get challenged daily.
Health First
Top-tier medical insurance.
Well-being is treated as non-negotiable.
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're here, you're weighing your next move. Let me tell you what that move looks like at Puffy. Your trajectory here will outpace anywhere else. I'm personally committed to that. We've built a system for it, from how we hire to how we develop leaders. We were AI-first before it was an industry talking point, and every team member here works with tools and technology most companies won't touch for another 2-3 years. What takes 4-5 years at most companies happens in 1-2 here.
That belief in people is how Puffy started. When I founded this company in 2017, it was sparked by a simple question: 'What would it feel like to sleep on a cloud?' But the real conviction underneath was this: we could outshine industry giants on a fraction of their budget with the right product and an exceptional team.
Eight years down the line, we stand as a multi-award-winning e-commerce business, proudly supported by hundreds of thousands of passionate customers. Yet, our core culture and ethos have remained the same.
We're restless, perpetually hungry, fast-paced, and AI-native to the core. We possess an unwavering belief in our ability to outperform competitors, regardless of their size. If you're seeking an environment that's not afraid to challenge convention or think differently, Puffy could be the perfect fit for you.
The people who join us don't just get a job. They get a legacy.
Looking forward to working with you,
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
ArthurA
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Free catered lunch for the
entire team on Friday.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's the most fair and objective way for you to demonstrate your skills, free from unconscious bias. It’s also a great way for you to see if our work is the right fit for your ambition. Success on the test guarantees you move to Phase 2.
Is there an expiry for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it automatically submits.
Returning Candidates: If you have applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for the job.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote"
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