Dubai, UAE | Reports to the VP Digital Experience & Conversion | Up to AED 555,000 total annual cash compensation (tax-free)
Base salary up to AED 37,000/month plus a monthly performance bonus of up to 25% of base.
WHERE THIS ROLE CAN LEAD
Senior CRO Manager
Director of Conversion & Experimentation
Fluid scope at the intersection of experimentation, merchandising strategy and site revenue ownership.
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own on-site conversion end to end for a $1Billion+ e-commerce brand. Find where the revenue is leaking, and decide what changes.
We've been AI-first since December 2023: session recordings and heatmap data run through AI summarisation before a hypothesis is written, and test concepts are generated and pressure-tested with AI before they reach Design. Human validation, professional judgment and ownership of decisions and results remain yours.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll own on-site conversion rate optimization for Puffy.com, a $1Billion+ e-commerce brand. Reporting to the VP Digital Experience & Conversion, you'll set the optimization agenda, own the experimentation roadmap and remain accountable for conversion rate, Revenue Per Visitor and overall commercial performance. This is a senior individual-contributor position with no direct reports, where you give Design, Development and Marketing clear, evidence-backed direction.
The Problems You'll Own
Primary: Grow conversion on a site that already converts
An established analytics team owns the data infrastructure and pipelines, giving this role a foundation for evidence-led experimentation. The challenge is improving a high-traffic, high-consideration purchase journey while preserving premium brand standards. Success depends on deciding what to test, in what order, and interpreting results rigorously enough to improve Revenue Per Visitor.Secondary: Make the commercial levers earn their place
Pricing presentation, comparisons, bundles, upsells, promotional messaging, trust signals and risk reversal can influence purchase decisions. Each can also weaken customer clarity or premium positioning when used poorly. The challenge is establishing which levers genuinely improve commercial performance, and at what intensity.
Resources Provided
You’ll have access to our latest company-provided AI tools, including ChatGPT and Claude, multiple AI agents, bots, plugins, AI projects, and automations through platforms such as n8n. You’ll also receive the department tools, relevant data, assets and specialist support needed to deliver your work. We expect you to use these resources to automate routine work and deliver high-quality results quickly.
Decision-Making Authority
You can decide independently
Prioritize CRO opportunities and hypotheses within the agreed scope, and define experiment methodology, sample requirements and success measures.
Develop test concepts and give Design and Development evidence-backed direction on UX, visual hierarchy and merchandising.
Improve analysis and AI workflows using approved tools, data access and allocated resources, without introducing new spend or live-site changes.
Approval required
Obtain the VP Digital Experience & Conversion's approval for live-test launches, wider rollouts, and material pricing, offer or brand-presentation changes outside agreed parameters.
Obtain approval from the relevant budget or data owner before introducing new tools, vendors, spending commitments or sensitive-data access.
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
Director of Marketing
Your marketing counterpart
Promotional messaging, offers, and campaign timing land on the pages you are accountable for, so the sequencing is agreed between you rather than discovered after launch. What you learn about how a promotion actually converts goes back to his team.
What You'll Own
CRO Responsibilities
Own the full CRO lifecycle: Identify revenue leaks, friction points and optimization opportunities across desktop and mobile, remaining accountable for conversion rate, Revenue Per Visitor and overall commercial performance.
Execute through AI: Use AI as the default execution layer for research, behavioral analysis, hypothesis development, visual concepts, competitive analysis and rapid iteration. Independently validate findings and proposed changes, retaining professional judgment and accountability.
Own end-to-end experimentation: Turn GA4, funnel, heatmap and session-recording analysis into prioritized hypotheses. Lead experiments through design, creative direction, implementation, QA, approved launch, analysis and post-launch validation, setting sample requirements and duration from baseline performance, minimum detectable effect, power and significance thresholds.
Guide UX and merchandising execution: Evaluate layouts, hierarchy, imagery and interactions, giving Design and Development actionable direction on product positioning, pricing and merchandising.
Optimize the purchase journey: Improve comparisons, bundles, upsells, promotional messaging, trust signals and risk reversal while balancing conversion performance with premium brand presentation.
Collaborate and communicate: Connect paid-media performance with on-site behavior, maintain a prioritized optimization backlog and present evidence-backed recommendations to senior leadership and cross-functional teams.
CRO Outcomes
Commercial impact: Improve conversion rate, Revenue Per Visitor and overall commercial performance while preserving customer clarity and premium brand presentation.
Decision-ready work: Deliver prioritized hypotheses, actionable experiment briefs and clear recommendations supported by reliable data, sound statistical reasoning and transparent uncertainty.
Quality Standards
Consistent quality: Validate AI-generated analysis and concepts, check implementation and measurement through QA, and confirm performance after launch.
Delivery Pace
Fast, accountable delivery: Use AI to move quickly from evidence to reviewable work, own the experimentation roadmap, and own corrections and follow-through without compromising test validity.
What You Bring
What you must demonstrate
Proven CRO ownership: 5+ years of hands-on CRO and e-commerce analytics experience in high-traffic environments, delivering measurable revenue impact and communicating clear recommendations to senior leadership.
Analytical and experimentation depth: Advanced GA4, behavioral analytics and self-service BI skills, with end-to-end A/B and multivariate testing expertise, including sample sizing, significance and common testing pitfalls.
Visual and commercial judgment: Strong mobile-first UX and premium DTC merchandising expertise across hierarchy, imagery, interactions, pricing, comparisons, bundles, upsells, trust signals, risk reversal and conversion-focused copy.
AI-led execution: Personally produce research, behavioral analysis, hypotheses and visual concepts using AI as the default execution layer, independently validating outputs against evidence and retaining professional judgment and ownership of decisions and results.
Must be willing to work extended hours and weekends as needed.
Additional advantages
Category experience: Experience with high-consideration DTC brands, particularly in sleep, wellness or comfort products.
Commerce platforms: Experience with Shopify or Shopify Plus.
SQL: Working knowledge for self-directed querying and validation of behavioral and transactional data.
Implementation knowledge: Familiarity with Google Tag Manager and basic HTML, CSS and JavaScript for test implementation and debugging.
Advanced analytics: Experience with advanced segmentation, customer lifetime value analysis or predictive modeling.
Marketing background: Experience in performance marketing or paid media analytics.
WEEK 1
— Land well
Get access to GA4, behavioral analytics, the testing platform, BI environment and optimization backlog. Complete Asana training and your AI-Native Starter Pack covering analysis prompts, hypothesis workflows and human validation before launch. Meet your manager and cross-functional partners.
WEEK 2
— Get the full picture
Review the experimentation roadmap, conversion and Revenue Per Visitor performance, and existing backlog. Study tests that did not win and the reasoning behind those conclusions, then walk the customer journey end to end.
WEEK 3
— Start contributing
Take ownership of the experimentation roadmap. Analyze a live friction point, present your prioritized backlog and reasoning, and lead your first experiment with Design and Development, validating AI-produced analysis and concepts.
WEEK 4
— Your first ship
Launch your first test following QA, validation and required approval. Own monitoring and the analysis plan, and share your early assessment of the experimentation process and where you would improve it.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many ways we invest in you, applicable based on your work location and eligibility
Pay and Recognition
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
Growth
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
Health and Time Off
Premium health insurance
Leave entitlement follows your location, plus public holidays
How We Work
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Where You'll Work for details.
Live and Work in Vibrant Dubai
Relocating to Dubai? Our office is a diverse and vibrant workplace of 65+ team members from more than 16 different nationalities, backgrounds and cultures.
Apply for any of our Dubai roles and enjoy:
No income tax — keep 100% of your earnings!
Flight to Dubai
Two-week hotel stay
Full relocation support
Annual flight home
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
At Puffy, we want to get to know you and the strengths you bring.
Our hiring process gives you a chance to show your skills and explore the work you could do.
2-phase process, as quick as 7 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
1
YOUR TIME
Up to 60 minutes total
Show how you think and apply your skills in two parts:
Phase 1A: Role-Based Questions
Up to 30 minutes · Without AI
Answer role-specific questions that assess the skills and knowledge you would use in the role.
Phase 1B: Technical Case Study
30 minutes · AI encouraged
Apply your skills to a practical problem relevant to the role. Explain your approach and the reasoning behind your proposed solution.
OUR RESPONSE
Within 2 business days of completing both parts
2
Phase 2A: Hiring Manager Interview
YOUR TIME
45-60 minutes
Discuss your experience, approach to the Technical Case Study and use of AI with the hiring manager.
Learn more about the role, team and expectations.
OUR RESPONSE
Within 2-3 business days after your interview
Phase 2B: Final Interview
YOUR TIME
Around 30 minutes
Discuss how you work, what motivates you and the practical details of joining, including location, compensation expectations and availability.
OUR RESPONSE
Within 2 business days after your interview
From application to a clear yes or no, either way.
Can you tell me more about Puffy's benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Get a chance to earn a monthly performance bonus based on your performance, with the maximum percentage specified in your role’s compensation package.
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage (Dubai roles)
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
We’d love to see how you put your skills and experience into practice. Through role-based questions and a technical case study, you can show us how you think and solve problems while getting a feel for the work at Puffy. We use consistent criteria for candidates applying to the same role, giving you a fair opportunity to demonstrate your strengths.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
North Hollywood Hub (On-site): Our North Hollywood office brings teams together for close, in-person collaboration. Roles based here are on-site to support fast decisions, strong teamwork, and shared momentum.
Remote US: Some roles are designed to be fully remote across the US, giving us access to exceptional talent while keeping teams closely connected and aligned.
Remote Global: Selected roles are open globally, allowing us to bring exceptional people together regardless of where they are based.
Not every position is available remotely. You’ll always find the location and working arrangement clearly stated in the job posting, whether the role is based in Dubai, North Hollywood, Remote US, or Remote Global.
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