📍 Dubai, UAE | 💼 Reports to the VP Digital Experience & Conversion | 💰 Up to AED 555,000 total annual cash compensation (tax-free)
Base salary up to AED 37,000/month plus a monthly performance bonus of up to 25% of base.
WHERE THIS ROLE CAN LEAD
Senior CRO Manager
Director of Conversion & Experimentation
Fluid scope at the intersection of experimentation, merchandising strategy, and site revenue ownership
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own on-site conversion end to end for a $1Billion+ e-commerce brand. Find where the revenue is leaking, and decide what changes.
We've been AI-first since December 2023: session recordings and heatmap data run through AI summarisation before a hypothesis is written, and test concepts are generated and pressure-tested with AI before they reach Design. You'd be building on a foundation, not evangelising one.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll own on-site conversion rate optimization for Puffy.com, a $1Billion+ e-commerce brand. Reporting to the VP Digital Experience & Conversion, you set the optimization agenda for your scope, run the experimentation roadmap, and carry accountability for conversion rate, Revenue Per Visitor, and commercial performance, with direction-setting authority over Design, Development, and Marketing execution. This is a senior individual-contributor position with no direct reports, where influence comes from evidence and from giving clear, actionable direction.
Who You’ll Work With
Meet the team you'd be working with, and what you'd work on together:
Director of Marketing
Your marketing counterpart
Promotional messaging, offers, and campaign timing land on the pages you are accountable for, so the sequencing is agreed between you rather than discovered after launch. What you learn about how a promotion actually converts goes back to his team.
The Problems You'll Own:
Primary: Grow conversion on a site that already converts
A three-person analytics team owns the data infrastructure and pipelines, so the instrumentation, tracking, and reporting layer are already built and running — you start with clean data rather than six months of tagging work. The site carries high traffic supported by $2M+/month in digital advertising, where a tenth of a percent is a material revenue number. You will set test duration and sample requirements based on baseline performance, the minimum effect you need to detect, and the power and significance thresholds you set. That scale demands precision: mattresses are a high-consideration purchase where signal per visitor is thin, and a premium brand standard sets the bar every test has to clear. The problem is deciding what to test, in what order, and being right often enough that Revenue Per Visitor moves.
Secondary: Make the commercial levers earn their place
Pricing presentation, comparisons, bundles, upsells, promotional messaging, trust signals, and risk reversal are the levers with the most direct line to Revenue Per Visitor, and they are also the ones most often set by habit rather than evidence. Each one carries a brand cost if it is pushed too hard on a premium product. The work is establishing which of them actually move a high-consideration buyer, and at what intensity.
What You'll Own:
Own the full CRO lifecycle: Proactively identify revenue leaks, friction points, and optimization opportunities across desktop and mobile, accountable end to end for conversion rate, Revenue Per Visitor (RPV), and overall commercial performance.
Drive data-backed experimentation: Analyze GA4, funnels, heatmaps, and session recordings to develop prioritized hypotheses and lead the end-to-end A/B and multivariate testing roadmap, from experiment design and creative direction through implementation, QA, launch, analysis, and post-launch validation.
Guide UX & merchandising execution: Critically evaluate page layouts, information hierarchy, imagery, and interaction patterns, providing clear direction to Design and Development on product positioning, pricing, and merchandising.
Optimize the purchase journey: Improve high-consideration journeys through pricing psychology, comparisons, bundles, upsells, promotional messaging, trust signals, and risk reversal, while balancing conversion performance with premium brand presentation.
Collaborate and communicate: Cross-reference paid-media performance with on-site behavior to uncover growth opportunities, maintain a prioritized optimization backlog, and present data-backed insights to senior leadership and cross-functional teams.
What You Bring:
5+ years of hands-on CRO and e-commerce analytics experience in high-traffic environments, delivering measurable revenue impact through experimentation.
Advanced analytics expertise across GA4 (funnels, custom explorations) and behavioral tools (Hotjar, FullStory, Clarity) to translate user data into actionable hypotheses.
End-to-end A/B and multivariate testing capability using platforms like Optimizely, VWO, or Convert, backed by strong statistical rigor including sample sizing, significance, and common testing pitfalls.
Strong visual and UI judgment with demonstrated ability to evaluate and improve e-commerce experiences from both a conversion and a design perspective, identifying weaknesses in hierarchy, imagery, layout, and interaction design and giving designers clear, actionable direction.
Deep understanding of mobile-first CRO, including viewport prioritization, information hierarchy, progressive disclosure, sticky interactions, page density, and conversion-path friction.
Strong understanding of premium DTC e-commerce design and merchandising, with the ability to balance brand perception, visual quality, consumer clarity, and conversion performance.
Commercial and merchandising acumen spanning pricing psychology, comparisons, bundles, upsells, trust signals, risk reversal, and conversion-focused copywriting.
Strong self-service analysis capability in BI tools such as Looker or Tableau to investigate performance, analyze customer segments, and develop actionable CRO hypotheses.
Advanced use of AI tools for CRO research, behavioral analysis, hypothesis development, visual concept generation, competitive analysis, and rapid iteration. AI should be embedded into your normal working process rather than used only for occasional assistance.
Strong ownership and communication skills to manage concurrent initiatives and present data-backed insights to senior leadership.
Good-to-Have:
Experience with high-consideration DTC brands, particularly in sleep, wellness, or comfort products.
Experience with Shopify or Shopify Plus.
Working knowledge of SQL for self-directed querying and validation of behavioral and transactional data.
Familiarity with Google Tag Manager and basic HTML, CSS, and JavaScript for test implementation and debugging.
Experience with advanced segmentation, customer lifetime value analysis, or predictive modeling.
Background in performance marketing or paid media analytics.
WEEK 1
— Land well
Access to GA4, the behavioural analytics stack, the testing platform, the BI environment, and the live optimization backlog. Asana training, and your role-specific AI-Native Starter Pack: the prompt library for session-recording and funnel analysis, the hypothesis-generation workflows, and where the human check sits before a test goes live. You meet your manager, team and cross-functional departments properly.
WEEK 2
— Get the full picture
Deep dives into the live experimentation roadmap, the conversion and Revenue Per Visitor numbers, and the existing optimization backlog. You read the tests that did not win and why they were called that way, and walk the customer journey end to end.
WEEK 3
— Start contributing
You pick up your first experiment alongside Design and Development, run your own funnel and session-recording analysis on a live friction point, and bring your first prioritized hypothesis into the roadmap review.
WEEK 4
— Your first ship
Your first test goes live, and you share your early read on the experimentation process and where you'd take it.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many Puffy perks, and they apply wherever you are based.
PAY AND RECOGNITION
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
GROWTH
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
HEALTH AND TIME OFF
Premium health insurance
Leave entitlement follows your location, plus public holidays
HOW WE WORK
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Our Hubs for details.
Live and Work in Vibrant Dubai
Relocating to Dubai? Our office is a diverse and vibrant workplace of 65+ team members from more than 16+ different nationalities, backgrounds and cultures.
Apply for any of our Dubai roles and enjoy:
No income tax — keep 100% of your earnings!
Flight to Dubai
Two-week hotel stay
Full relocation support
Annual flight home
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
While many companies today won’t let you get your foot in the door if your CV isn’t polished enough, we prefer to see what you can do first. At Puffy, we support equal opportunities and a structured, skills-first hiring process.
3-phase process, as quick as 10 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
From application to a clear yes or no, either way.
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Up to 10% monthly performance bonus
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's a consistent, structured way for you to demonstrate your skills, assessed against the same criteria as every other candidate. It’s also a great way for you to see if our work is the right fit for your ambition. Candidates who pass the assessment move to Phase 2, the case study challenge.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for each role.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote".
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