Remote Global | Reports to the CEO | Up to USD $240,000 total annual cash compensation
Base salary up to USD $200,000 plus a monthly performance bonus of up to 20%, with comprehensive benefits included.
WHERE THIS ROLE CAN LEAD
Senior Director - Performance Marketing (Paid media engine — Google + Meta)
All paid channels, including the ones you select
Fluid scope at the intersection of capital allocation, creative strategy, and P&L ownership
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own the paid media engine for a $1Billion+ brand. Decide what to launch and where the budget goes.
AI-first since December 2023: Every proposal that reaches the CEO ships with an LLM validation link. Your first spend case gets stress-tested by an advanced model to eliminate blind spots.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll own the full paid media engine for Puffy.com, a $1B+ e-commerce brand. Reporting directly to the CEO, you'll manage multi-million-dollar monthly budgets across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team. This is a high-autonomy, P&L-ownership position for a professional who combines deep platform expertise with strategic and operational rigor.
Resources Provided
You’ll have access to our latest company-provided AI tools, including ChatGPT, multiple AI agents, bots, plugins, AI projects, and automations through platforms such as n8n. You’ll also receive the department tools, relevant data, assets and specialist support needed to deliver your work. We expect you to use these resources to automate routine work and deliver high-quality results quickly.
Decision-Making Authority
You can decide independently
Set campaign structures, targeting, bidding, creative-testing priorities and optimisation methods. Reallocate budgets across existing campaigns and channels, and pause, hold, scale or restructure campaigns using verified evidence and documented criteria—within CEO-approved spending limits, commercial guardrails and escalation thresholds.
Define reporting, testing methodologies, performance diagnostics and workflow improvements within approved systems and data-access boundaries. Assign team responsibilities, set priorities, coach team members and manage day-to-day performance within the approved organisational structure.
Approval required
Obtain CEO approval for overall budget increases, spending or new-channel commitments outside approved allocations, material changes to commercial risk boundaries, and hiring, headcount, reporting-line changes or restructuring.
Obtain the relevant approval for significant vendor contracts, agency engagements, purchasing commitments or promotional economics outside existing authority, and changes affecting restricted data, financial controls, contractual obligations or material production systems beyond delegated authority.
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
What You'll Own
Performance Marketing Responsibilities:
Capital allocation and profitable growth: Personally own the paid media engine across Google and Meta, managing multi-million-dollar monthly budgets and allocating capital according to marginal return and contribution margin rather than platform-reported ROAS alone.
New growth opportunities: Develop and launch new campaign structures, creative approaches and spend mixes beyond existing optimised campaigns. Identify, evaluate and pilot additional paid channels.
Decision systems and measurement: Build budget guardrails, pause/hold/scale logic and escalation protocols. Own measurement across platform attribution, backend performance, MER and incrementality.
Creative and promotional performance: Own the creative testing system, including concept development, briefs, testing taxonomy, hook/hold analysis, UGC and whitelisting. Design promotional approaches across the retail calendar, including pulse strategy, financing offers and funnel alignment.
AI-led execution: Personally use AI as the primary production method for campaign analysis, performance diagnostics, scenario comparisons, creative concepts, forecasts, reporting and decision recommendations.
Function leadership: Lead, mentor and assess the performance marketing team, and recommend changes to its structure and capabilities.
Workflow Outcomes:
Decision-ready capital allocation: Bring a clear spend-allocation recommendation to weekly CEO discussions, showing where investment should move and the commercial trade-offs.
A reliable profitability picture: Deliver one reconciled view of paid media profitability that distinguishes business performance from platform-reported results and makes material risks visible.
An actionable growth pipeline: Maintain a prioritised pipeline of growth opportunities and proactively identified improvements to profitability or measurement, each with an investment rationale and a proposed test.
A repeatable operating system: Maintain documented budget-management, creative-testing, measurement and escalation processes that the team can operate consistently without depending on one individual.
Quality Standards:
Validate commercial and AI-produced work: Reconcile platform metrics with backend data and check spend, revenue, returns, financing costs, contribution-margin assumptions and attribution limitations. Independently verify generated calculations, forecasts, creative claims and recommendations against underlying sources before use, distinguishing facts from assumptions and projections.
Apply rigorous testing discipline: Define hypotheses, success measures, minimum evidence requirements and stop/scale criteria. Account for conversion volume, statistical uncertainty and the trade-off between stopping promising tests too early and wasting spend.
Make recommendations actionable: Deliver concise, evidence-backed decisions with a clear rationale, expected commercial impact, assumptions, risks, accountable owner and next action.
Retain commercial ownership: Personally own final recommendations, decisions and team outputs, with an auditable record of the evidence and reasoning behind them.
Delivery Pace:
Contribute early: Begin evaluating live performance, identifying material inefficiencies and shaping capital-allocation and creative decisions during onboarding rather than waiting for a complete account review.
Respond with urgency: Make budget, campaign and creative decisions quickly against agreed performance thresholds and business deadlines. Keep reviews, tests and promotional launches moving through clearly owned next actions.
Flag obstacles early: Escalate material risks, measurement gaps, underperforming spend, execution delays and dependencies before they compromise commercial outcomes. Provide interim recommendations when evidence remains incomplete.
Improve delivery efficiency: Use AI, automation and reusable workflows to reduce elapsed turnaround and total human effort—including review, correction and handoff—without weakening quality, validation or controls.
What You Bring
What you must demonstrate:
7+ years in performance marketing with sustained ownership of $1M+/month on both Google and Meta (concurrently or across roles). "Ownership" means authority over strategy, structure, and budget — not just execution.
Google depth at PMax-era: campaign structure, feed management, brand/non-brand economics.
High-AOV considered-purchase experience ($1,000+ order values): sparse-conversion, long-decision-cycle categories.
Personally built — not inherited — bid, budget, and pause decision systems at scale. You'll be asked to present a playbook you authored.
Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.
Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.
Additional advantages:
Scripting against Meta/Google APIs; Google Ads Scripts.
Mixed agency + in-house background.
Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.
WEEK 1
— Land well
Full read and spend access to every Google and Meta account, plus the reporting stack. Asana training and your role-specific AI-Native Starter Pack. You meet your manager, team, and cross-functional departments.
WEEK 2
— Get the full picture
You audit what's live across both platforms and see where platform-reported numbers diverge from backend reality. You sit in on creative review and the concept pipeline, and get the contribution-margin picture after returns and financing — not ROAS in isolation.
WEEK 3
— Start contributing
You start shaping the creative pipeline and make your first calls on where spend moves.
WEEK 4
— Your first ship
You bring the CEO your first proposal for something that isn't running yet, with the reasoning behind it.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many ways we invest in you, applicable based on your work location and eligibility
Pay and Recognition
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
Growth
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
Health and Time Off
Premium health insurance
Leave entitlement follows your location, plus public holidays
How We Work
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Where You'll Work for details.
Remote, Global
This role is fully remote. You are employed through an Employer of Record, so statutory leave, social contributions and any mandated cover follow your own country.
Laptop and equipment provided
Premium health insurance
Work from your own country
Optional Dubai desk
Our Friday lunches and office socials are hub-based, so they are not part of a remote role. Other benefits are subject to your work location and eligibility.
If you would rather be in Dubai
You are welcome to join our Dubai hub instead, a workplace of 65+ team members from 16+ nationalities.
Full relocation support
Flight to Dubai
Two-week hotel stay
Annual flight home
Team life insurance
Catered Friday lunch
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
At Puffy, we want to get to know you and the strengths you bring.
Our hiring process gives you a chance to show your skills and explore the work you could do.
2-phase process, as quick as 7 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
1
YOUR TIME
Up to 60 minutes total
Show how you think and apply your skills in two parts:
Phase 1A: Role-Based Questions
Up to 30 minutes · Without AI
Answer role-specific questions that assess the skills and knowledge you would use in the role.
Phase 1B: Technical Case Study
30 minutes · AI encouraged
Apply your skills to a practical problem relevant to the role. Explain your approach and the reasoning behind your proposed solution.
OUR RESPONSE
Within 2 business days of completing both parts
2
Phase 2A: Hiring Manager Interview
YOUR TIME
45-60 minutes
Discuss your experience, approach to the Technical Case Study and use of AI with the hiring manager.
Learn more about the role, team and expectations.
OUR RESPONSE
Within 2-3 business days after your interview
Phase 2B: Final Interview
YOUR TIME
Around 30 minutes
Discuss how you work, what motivates you and the practical details of joining, including location, compensation expectations and availability.
OUR RESPONSE
Within 2 business days after your interview
From application to a clear yes or no, either way.
Can you tell me more about Puffy's benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Get a chance to earn a monthly performance bonus based on your performance, with the maximum percentage specified in your role’s compensation package.
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage (Dubai roles)
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
We’d love to see how you put your skills and experience into practice. Through role-based questions and a technical case study, you can show us how you think and solve problems while getting a feel for the work at Puffy. We use consistent criteria for candidates applying to the same role, giving you a fair opportunity to demonstrate your strengths.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
North Hollywood Hub (On-site): Our North Hollywood office brings teams together for close, in-person collaboration. Roles based here are on-site to support fast decisions, strong teamwork, and shared momentum.
Remote US: Some roles are designed to be fully remote across the US, giving us access to exceptional talent while keeping teams closely connected and aligned.
Remote Global: Selected roles are open globally, allowing us to bring exceptional people together regardless of where they are based.
Not every position is available remotely. You’ll always find the location and working arrangement clearly stated in the job posting, whether the role is based in Dubai, North Hollywood, Remote US, or Remote Global.
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