The Opportunity:

You'll own the full paid media engine for Puffy.com, a $1B+ e-commerce brand. Reporting directly to the CEO, you'll manage multi-million-dollar monthly budgets across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team. This is a high-autonomy, P&L-ownership position for a professional who combines deep platform expertise with strategic and operational rigor.

Your Trajectory Here:

This isn't a static role. Scope here is fluid - performance marketing leaders at Puffy operate at the intersection of capital allocation, creative strategy, and P&L ownership. What takes 4–5 years elsewhere happens in 1–2 here. You'll start by owning the paid media engine; where you go next depends on the business problems you solve.

Who You'll Work With:

You'll own the performance marketing function and work across a fluid, cross-functional structure:

• CEO: Direct reporting line, weekly syncs on capital allocation and growth strategy

• Creative Team: Drive the concept pipeline, briefs, and hook/hold testing taxonomy

• Data & Analytics: Partner on measurement architecture, incrementality testing, and attribution

• Senior Manager, PPC: Your direct report, owning day-to-day paid search execution under your strategic direction

Our team includes alumni from Apple, Deutsche Bank, Deloitte, and more.

The Problems You'll Own:

Primary: Decide what to launch and where the budget goes:

A multi-million-dollar monthly budget runs across Google and Meta, and every standard campaign type is already live and optimized - brand and non-brand search, PMax, Meta prospecting and retargeting, Shopping and feed. Growth now has to come from what isn't running: new campaign structures, new creative, a different mix of spend. The problem is deciding what to launch and where the money goes.

Secondary: Build the system that runs the scaling decisions:

Design and document the rules that govern spend when to pause, when to increase budget, when to pull back and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.

What You'll Own:

A) Capital Allocation & Paid Media Efficiency

• Own Paid Media Efficiency: Manage and allocate multi-million-dollar monthly budgets across Google and Meta. Allocate capital between platforms based on marginal return, not platform-reported averages.

• Build Decision Systems: Design and document the pause/hold/scale logic, budget guardrails, and escalation protocols that govern all paid spend. Systems must be operable by any team member, with automation layered where it earns its place.

• Own Measurement: Platform attribution vs. backend reality, MER, incrementality testing. Serve as the single source of truth on paid media performance.

• Drive Profitability: Convert paid media efficiency to profit through a contribution-margin lens, after returns and financing costs, not ROAS in isolation.

B) Creative, Channels & Team Leadership

• Run Creative as a System: Concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting. Creative velocity by design, not ad hoc.

• Design Promo Architecture: Pulse strategy across the retail calendar, financing offers, funnel alignment.

• Scale New Channels: Identify, evaluate, and pilot paid channels beyond Google and Meta. Channel identification is part of the mandate.

• Lead the Team: Lead, assess, and structure the performance marketing function. Org design authority with CEO sign-off.

  
  

What You Bring:

• 7+ years in performance marketing with sustained ownership of $1M+/month on each of the two major platforms (concurrent or across roles). "Ownership" means authority over strategy, structure, and budget, not just execution.

• Google depth must be PMax-era: structure, feed, brand/non-brand economics.

• High-AOV considered-purchase experience ($1,000+ AOV): sparse-conversion, long-decision-cycle categories.

• Has personally built, not inherited, bid, budget, and pause decision systems at scale. Candidates will be asked to present a playbook they authored.

• Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.

• Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.

• Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.

• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.

  
  

Preferred Qualifications:

• Scripting against Meta/Google APIs; Google Ads Scripts.

• Mixed agency + in-house background.

• Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).

• D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.

Next Steps:

Click "Apply" to start your application today!