Remote | Reports to the CEO | Up to USD $240,000 total annual cash compensation
Base salary up to USD $200,000 plus a monthly performance bonus of up to 20%, with comprehensive benefits included.
WHERE THIS ROLE CAN LEAD
Senior Director - Performance Marketing (Paid media engine — Google + Meta)
All paid channels, including the ones you select
Fluid scope at the intersection of capital allocation, creative strategy, and P&L ownership
Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.
Own the paid media engine for a $1Billion+ brand. Decide what to launch and where the budget goes.
AI-first since December 2023: Every proposal that reaches the CEO ships with an LLM validation link. Your first spend case gets stress-tested by an advanced model to eliminate blind spots.
APPLY NOW
Hear directly from our team about what it’s like to build your career at Puffy.
Want to see more? Follow the team’s journey on Instagram: @PuffyCareers
The Opportunity
You'll own the full paid media engine for Puffy.com, a $1B+ e-commerce brand. Reporting directly to the CEO, you'll manage multi-million-dollar monthly budgets across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team. This is a high-autonomy, P&L-ownership position for a professional who combines deep platform expertise with strategic and operational rigor.
Who You'll Work With
Meet the team you'd be working with, and what you'd work on together:
What You'll Own
Decide what to launch and allocate capital for profitable growth
Decide what gets launched next. Every standard campaign type is already live and optimized, so growth must come from new campaign structures, new creative and a different mix of spend, not incremental tuning of what already exists.
Manage and allocate multi-million-dollar monthly budgets across Google and Meta, moving capital based on marginal return rather than platform-reported averages.
Own the commercial outcome of paid media, converting efficiency into profit through a contribution-margin lens that accounts for returns and financing costs rather than optimizing ROAS in isolation.
Build the decision and measurement system
Design and document the pause, hold and scale logic, budget guardrails and escalation protocols that govern paid spend, with systems operable by any team member and automation layered where it earns its place.
Own measurement across platform attribution versus backend reality, MER and incrementality testing, serving as the single source of truth on paid media performance.
Run creative and promotional growth
Run creative as a system across the concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC and whitelisting, creating creative velocity by design rather than through ad hoc testing.
Design the promotional architecture across the retail calendar, including pulse strategy, financing offers and funnel alignment.
Scale channels and lead the function
Identify, evaluate and pilot paid channels beyond Google and Meta.
Lead, assess and structure the performance marketing function, with org-design authority subject to CEO sign-off.
What You Bring
What you must demonstrate
7+ years in performance marketing with sustained ownership of $1M+/month on both Google and Meta (concurrently or across roles). "Ownership" means authority over strategy, structure, and budget — not just execution.
Google depth at PMax-era: campaign structure, feed management, brand/non-brand economics.
High-AOV considered-purchase experience ($1,000+ order values): sparse-conversion, long-decision-cycle categories.
Personally built — not inherited — bid, budget, and pause decision systems at scale. You'll be asked to present a playbook you authored.
Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.
Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.
Additional advantages
Scripting against Meta/Google APIs; Google Ads Scripts.
Mixed agency + in-house background.
Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.
WEEK 1
— Land well
Full read and spend access to every Google and Meta account, plus the reporting stack. Asana training and your role-specific AI-Native Starter Pack. You meet your manager, team, and cross-functional departments.
WEEK 2
— Get the full picture
You audit what's live across both platforms and see where platform-reported numbers diverge from backend reality. You sit in on creative review and the concept pipeline, and get the contribution-margin picture after returns and financing — not ROAS in isolation.
WEEK 3
— Start contributing
You start shaping the creative pipeline and make your first calls on where spend moves.
WEEK 4
— Your first ship
You bring the CEO your first proposal for something that isn't running yet, with the reasoning behind it.
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
A few of the many Puffy perks, and they apply wherever you are based.
PAY AND RECOGNITION
Monthly performance bonus of up to 10%
Annual salary review every January
Monthly leader awards and Leaders Club
Merit-based progression
Up to 50% product discount, free mattress after one year
GROWTH
Learning budget for courses and certifications
Career progression as we grow
Quarterly feedback
HEALTH AND TIME OFF
Premium health insurance
Leave entitlement follows your location, plus public holidays
HOW WE WORK
AI-native since 2023
State-of-the-art tech and tools, equipment provided
A team spanning many nationalities
Additional benefits vary by location. See Our Hubs for details.
Remote, Global
This role is fully remote. You are employed through an Employer of Record, so statutory leave, social contributions and any mandated cover follow your own country.
Laptop and equipment provided
Premium health insurance
Work from your own country
Optional Dubai desk
Our Friday lunches and office socials are hub-based, so they are not part of a remote role. Everything else on this page applies to you.
If you would rather be in Dubai
You are welcome to join our Dubai hub instead, a workplace of 65+ team members from 16+ nationalities.
Full relocation support
Flight to Dubai
Two-week hotel stay
Annual flight home
Team life insurance
Catered Friday lunch
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.
That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.
If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.
Looking forward to working with you,
ArthurA
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
While many companies today won’t let you get your foot in the door if your CV isn’t polished enough, we prefer to see what you can do first. At Puffy, we support equal opportunities and a structured, skills-first hiring process.
3-phase process, as quick as 10 business days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
From application to a clear yes or no, either way.
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill)
Career progression opportunities — you grow as we grow
Up to 10% monthly performance bonus
Annual salary review every January
Quarterly feedback
Commitment to diversity and inclusion
Merit-based progression and achievement recognition
State-of-the-art tech and tools
Premium health insurance
Team life insurance coverage
Annual flight home (Dubai roles)
Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays
Free catered lunch for the
entire team on Fridays
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages
Regular social activities and events
Monthly Puffy leader awards to
recognize achievement
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's a consistent, structured way for you to demonstrate your skills, assessed against the same criteria as every other candidate. It’s also a great way for you to see if our work is the right fit for your ambition. Candidates who pass the assessment move to Phase 2, the case study challenge.
Is there an expiry date for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.
Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for each role.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote".
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