📍 Remote | 💼 Reports to the CEO | 💰 Up to USD $120K/annum + up to 10% bonus
Growth Path - Director of Design → VP Design
Own the design function for a $1B+ brand. Transform how we build with AI.
APPLY NOW
The Opportunity:
You'll own end-to-end web design for Puffy.com—a $1B+ e-commerce brand. Reporting directly to the CEO, you'll transform how the design team works by embedding AI into every workflow. The mandate: ship better designs, faster.
*This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).
Your Trajectory Here:
This isn't a static role. Design leaders at Puffy can expand into:
Head of Product Design
VP Creative
Cross-functional leadership roles
What takes 4-5 years elsewhere happens in 1-2 here.
Who You'll Work With:
You'll lead the design function and collaborate daily with:
CEO — Direct reporting line, weekly syncs
Growth Team — Partner on A/B tests and experiments
Engineering — Ship designs with Dev Mode handoffs
Design Team — Your direct reports to mentor and develop
Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.
What You'll Own:
A) AI-First Design & Delivery
AI-Powered Creative Operations: Use tools like Figma AI and Adobe Firefly to rapidly explore page layouts, hero concepts, PDP modules, and image/copy variants — always with human QA and brand guardrails.
Design for AI search & assistants: Create web experiences that work with conversational shopping (natural-language search, guided finders, Q&A on PDPs). Partner with engineering to implement semantic/LLM search UIs and chat patterns inspired by market leaders.
Personalization & recommendations (design side): Own the UI patterns (placements, card density, explainer microcopy, “why this” affordances) for recommendations on-site. Collaborate on rules/guardrails; validate with staged rollouts.
AI-driven experimentation (design practice): When surfaces are evergreen (banners, placements, recommendation modules), partner with Growth to use bandit allocation for faster wins; keep classic A/B for high-stakes causal changes.
Drive Efficiency: Develop, implement, and enforce an AI-first workflow for the design team. Systematically target and eliminate workflow bottlenecks. Leverage AI to dramatically reduce excessive design versioning and accelerate the path from concept to deployment, with a goal of cutting handoff time by 40%.
AI Content & Asset Operations: Build a prompt-library and review workflow for product copy, FAQs, size/fit guidance, policy explainers, and localized variants; ensure outputs are consistent with brand and legally sound. (Firefly/Express for imagery; LLMs for copy drafting.)
Accessibility with AI assist: Bake WCAG 2.2 into the design system; use AI-assisted audits (contrast, alt-text suggestions, focus order checks) and pair with manual reviews before release.
B) Core Web Design Leadership
Process & Team Operations: Enhance the design team's workflow from a sequential to an agile, collaborative model. Implement and lead rituals like kickoff huddles to eliminate information silos and idle time. Manage team resources, mentor designers, and foster a culture of high-velocity, high-quality output.
Site & LP ownership: Lead IA, wireframes, high-fidelity comps, prototypes, and motion specs for Home, Category/PLP, PDP, Cart/Checkout, editorial/education pages, and paid-media LPs.
Design system: Maintain tokens/components responsive to AI-generated variants while preserving brand consistency and PageSpeed.
Conversion Rate Optimization (CRO): Develop and execute a sophisticated roadmap of A/B tests and multivariate tests aimed at achieving and exceeding our add-to-cart conversion lift target.
Handoff & quality: Use Dev Mode and structured specs; partner closely with engineering for crisp builds; monitor regressions post-launch.
Stakeholder communication: Turn design decisions and experiment results into clear narratives for the CEO and cross-functional peers; run quarterly roadmap reviews.
What You Bring:
7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics.
Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.
Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth; understands trade-offs between optimization speed and causal certainty.
Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.
Next Steps:
Click "Apply" to start your application today!
APPLY NOW
Real career trajectories from real team members.
This is what career acceleration looks like.
CULTURE
See What Makes Us Different
Hear directly from our team about what it's like to build your career at Puffy.
Want to see more? Follow the team's journey on Instagram: @PuffyCareers
2x faster promotions than industry average.
Tools your peers won't touch
for 2-3 years
Work with alums from Apple, Deutsche Bank, Deloitte
Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.
Sumit Kumar
Chief of Staff
Ex - EY Parthenon
IIT-R, IIM - B
William
Huertas
SVP Ops & Distribution
Ex - Spring Air, FXI
University of Massachusetts
While many companies today won’t let you get your foot in the door if your CV isn’t polished enough, we prefer to see what you can do first. At Puffy, we support equal opportunities
and an unbiased hiring process.
3-step process, as quick as 10 working days.
Note: Our process is 100% free. We never use third-party agencies or ask for payment.
1
Skill-Based
Assessment
1 Business Day
Let your skills do the talking rather than have a job offer hinge entirely on interview performance.
2
Case Study
Challenge
3-4 Business Days
Get a feel for the type of work you might be doing. Demonstrate what you can do without pressure.
3
Interview
Stage
3-5 Business Days
We learn about your thought process, you learn about us. Ask anything.
Get an Offer Within 10 Days
From application to receiving your offer letter.
We empower our employees to be challenged, recognized, and rewarded for their contributions.
Just few of many Puffy perks:
Learning Budget
up to $5000 annual budget for courses and certifications —your growth, funded.
Ahead with AI
Skip the AI debate. Build years of AI-native experience here.
10% Bonus
Performance recognized monthly, not annually. Fast feedback, fast rewards.
Rare Perspectives
18+ nationalities in one office. Your assumptions get challenged daily.
Health First
Top-tier medical insurance.
Well-being is treated as non-negotiable.
Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member
Hi there,
If you're here, you're weighing your next move. Let me tell you what that move looks like at Puffy. Your trajectory here will outpace anywhere else. I'm personally committed to that. We've built a system for it, from how we hire to how we develop leaders. We were AI-first before it was an industry talking point, and every team member here works with tools and technology most companies won't touch for another 2-3 years. What takes 4-5 years at most companies happens in 1-2 here.
That belief in people is how Puffy started. When I founded this company in 2017, it was sparked by a simple question: 'What would it feel like to sleep on a cloud?' But the real conviction underneath was this: we could outshine industry giants on a fraction of their budget with the right product and an exceptional team.
Eight years down the line, we stand as a multi-award-winning e-commerce business, proudly supported by hundreds of thousands of passionate customers. Yet, our core culture and ethos have remained the same.
We're restless, perpetually hungry, fast-paced, and AI-native to the core. We possess an unwavering belief in our ability to outperform competitors, regardless of their size. If you're seeking an environment that's not afraid to challenge convention or think differently, Puffy could be the perfect fit for you.
The people who join us don't just get a job. They get a legacy.
Looking forward to working with you,
Arthur Andreasyan
Puffy CEO, Founder & Forbes Council Member
ArthurA
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Free catered lunch for the
entire team on Friday.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's the most fair and objective way for you to demonstrate your skills, free from unconscious bias. It’s also a great way for you to see if our work is the right fit for your ambition. Success on the test guarantees you move to Phase 2.
Is there an expiry for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it automatically submits.
Returning Candidates: If you have applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for the job.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote"
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