📍 Dubai, UAE (onsite) | 💼 Reports to the CEO | 💰 AED 30K-35K/mo + 10% bonus (tax-free)
Own the design function for a $1B+ brand. Transform how we build with AI.
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The Opportunity:
You'll own end-to-end web design for Puffy.com—a $1B+ e-commerce brand. Reporting directly to the CEO, you'll transform how the design team works by embedding AI into every workflow. The mandate: ship better designs, faster.
What You'll Own:
A) AI-First Design & Delivery
AI-Powered Creative Operations: Use tools like Figma AI and Adobe Firefly to rapidly explore page layouts, hero concepts, PDP modules, and image/copy variants — always with human QA and brand guardrails.
Design for AI search & assistants: Create web experiences that work with conversational shopping (natural-language search, guided finders, Q&A on PDPs). Partner with engineering to implement semantic/LLM search UIs and chat patterns inspired by market leaders.
Personalization & recommendations (design side): Own the UI patterns (placements, card density, explainer microcopy, “why this” affordances) for recommendations on-site. Collaborate on rules/guardrails; validate with staged rollouts.
AI-driven experimentation (design practice): When surfaces are evergreen (banners, placements, recommendation modules), partner with Growth to use bandit allocation for faster wins; keep classic A/B for high-stakes causal changes.
Drive Efficiency: Develop, implement, and enforce an AI-first workflow for the design team. Systematically target and eliminate workflow bottlenecks. Leverage AI to dramatically reduce excessive design versioning and accelerate the path from concept to deployment, with a goal of cutting handoff time by 40%.
AI Content & Asset Operations: Build a prompt-library and review workflow for product copy, FAQs, size/fit guidance, policy explainers, and localized variants; ensure outputs are consistent with brand and legally sound. (Firefly/Express for imagery; LLMs for copy drafting.)
Accessibility with AI assist: Bake WCAG 2.2 into the design system; use AI-assisted audits (contrast, alt-text suggestions, focus order checks) and pair with manual reviews before release.
B) Core Web Design Leadership
Process & Team Operations: Enhance the design team's workflow from a sequential to an agile, collaborative model. Implement and lead rituals like kickoff huddles to eliminate information silos and idle time. Manage team resources, mentor designers, and foster a culture of high-velocity, high-quality output.
Site & LP ownership: Lead IA, wireframes, high-fidelity comps, prototypes, and motion specs for Home, Category/PLP, PDP, Cart/Checkout, editorial/education pages, and paid-media LPs.
Design system: Maintain tokens/components responsive to AI-generated variants while preserving brand consistency and PageSpeed.
Conversion Rate Optimization (CRO): Develop and execute a sophisticated roadmap of A/B tests and multivariate tests aimed at achieving and exceeding our add-to-cart conversion lift target.
Handoff & quality: Use Dev Mode and structured specs; partner closely with engineering for crisp builds; monitor regressions post-launch.
Stakeholder communication: Turn design decisions and experiment results into clear narratives for the CEO and cross-functional peers; run quarterly roadmap reviews.
What You Bring:
7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics.
Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.
Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth; understands trade-offs between optimization speed and causal certainty.
Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.
Who You'll Work With:
You'll lead the design function and collaborate daily with:
CEO — Direct reporting line, weekly syncs
Growth Team — Partner on A/B tests and experiments
Engineering — Ship designs with Dev Mode handoffs
Design Team — Your direct reports to mentor and develop
Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.
Your Trajectory Here:
This isn't a static role. Design leaders at Puffy can expand into:
Head of Product Design
VP Creative
Cross-functional leadership roles
What takes 4-5 years elsewhere happens in 1-2 here.
Next Steps:
Click "Apply" to start your application today!
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Leaders’ Club membership opportunity
for all employees grants access to
premium, high-end hotels and wellness
clubs (Dubai roles).
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
After a successful application review, we invite selected candidates to our online skills test. It's the most fair and objective way for you to demonstrate your skills, free from unconscious bias. It’s also a great way for you to see if our work is the right fit for your ambition. Success on the test guarantees you move to Phase 2.
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it automatically submits.
Returning Candidates: If you have applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.