Collaborate with the top 1% of global talent —How?
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Overview
We are seeking a visionary and results-oriented AI-First UI/UX Design Manager to lead our design function into the future. Based in our dynamic Dubai headquarters, you will report directly to the CEO and hold ultimate ownership of our e-commerce web design.
This is more than a design leadership role; you are a strategic partner tasked with revolutionizing our design process and customer experience through the integration of artificial intelligence. You will own the end-to-end web design of Puffy’s site and landing pages, while transforming the design team’s creative process through AI-driven workflows. Use modern design craft (AI, layout, motion, mobile performance, accessibility) to speed up exploration, generate high-quality variants, and design AI-powered surfaces (semantic search, recommendations, guided shopping/chat).
The mandate is simple: ship better designs, faster — and convert more visitors. You will not only elevate our brand's digital presence but also solve critical challenges by mentoring your team through a significant technological shift, fostering a culture of innovation, eliminating inefficiencies, and building a highly collaborative, data-driven design engine that directly impacts our bottom line.
Compensation: Competitive salary range of AED 25,000 - AED 35,000/month based on experience and qualifications, with opportunity for up to 10% performance bonus, all tax-free. This transparent range represents our full compensation spectrum, with specific offers determined by relevant experience and demonstrated expertise.
Responsibilities:
A) AI-First Design & Delivery
AI-Powered Creative Operations: Use tools like Figma AI and Adobe Firefly to rapidly explore page layouts, hero concepts, PDP modules, and image/copy variants — always with human QA and brand guardrails.
Design for AI search & assistants: Create web experiences that work with conversational shopping (natural-language search, guided finders, Q&A on PDPs). Partner with engineering to implement semantic/LLM search UIs and chat patterns inspired by market leaders.
Personalization & recommendations (design side): Own the UI patterns (placements, card density, explainer microcopy, “why this” affordances) for recommendations on-site. Collaborate on rules/guardrails; validate with staged rollouts.
AI-driven experimentation (design practice): When surfaces are evergreen (banners, placements, recommendation modules), partner with Growth to use bandit allocation for faster wins; keep classic A/B for high-stakes causal changes.
Drive Efficiency: Develop, implement, and enforce an AI-first workflow for the design team. Systematically target and eliminate workflow bottlenecks. Leverage AI to dramatically reduce excessive design versioning and accelerate the path from concept to deployment, with a goal of cutting handoff time by 40%.
AI Content & Asset Operations: Build a prompt-library and review workflow for product copy, FAQs, size/fit guidance, policy explainers, and localized variants; ensure outputs are consistent with brand and legally sound. (Firefly/Express for imagery; LLMs for copy drafting.)
Accessibility with AI assist: Bake WCAG 2.2 into the design system; use AI-assisted audits (contrast, alt-text suggestions, focus order checks) and pair with manual reviews before release.
B) Core Web Design Leadership
Process & Team Operations: Enhance the design team's workflow from a sequential to an agile, collaborative model. Implement and lead rituals like kickoff huddles to eliminate information silos and idle time. Manage team resources, mentor designers, and foster a culture of high-velocity, high-quality output.
Site & LP ownership: Lead IA, wireframes, high-fidelity comps, prototypes, and motion specs for Home, Category/PLP, PDP, Cart/Checkout, editorial/education pages, and paid-media LPs.
Design system: Maintain tokens/components responsive to AI-generated variants while preserving brand consistency and PageSpeed.
Conversion Rate Optimization (CRO): Develop and execute a sophisticated roadmap of A/B tests and multivariate tests aimed at achieving and exceeding our add-to-cart conversion lift target.
Handoff & quality: Use Dev Mode and structured specs; partner closely with engineering for crisp builds; monitor regressions post-launch.
Stakeholder communication: Turn design decisions and experiment results into clear narratives for the CEO and cross-functional peers; run quarterly roadmap reviews.
Required Skills:
7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics.
Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.
Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth; understands trade-offs between optimization speed and causal certainty.
Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.
Preferred
Experience designing chat or guided-selling flows.
Next Steps:
Click "Apply" to start your application today!
Watch the video below to see our culture in action and hear from our team!
Want to see more? Follow the team's journey on Instagram: @PuffyCareers
While many companies today won’t let you get your foot in the door
if your CV isn’t polished enough, we prefer to see what you can do first.
At Puffy, we support equal opportunities
and an unbiased hiring process so that you:
1. Let your skills do the talking rather than have a job offer hinge entirely on interview performance.
2. Get a feel for the type of work you might be doing.
3. Enjoy a speedy turnaround from application to final offer (as few as 10 days!)
Application Timeline.
3-step process, as quick as 10 working days.
1
Online
assessment.
Upon review of your application, selected candidates will be invited to our Phase-1 skills test.
This online assessment is designed to evaluate talents fairly and objectively.
2
Real work
scenario.
Good news! If you move onto step 2, it means we’ve reviewed your test performance and experience and think you’d be a good fit.
This is where we give you 3 days to tackle a short task in your own time. It’s an opportunity to calmly demonstrate what you can do without interview nerves and pressure.
3
Interview
stage.
Get an offer!
Who we are.
The Brand
In just 7 years, Puffy has gone from a start-up to one of the top 5 mattress brands in the USA. Sold online and in 500+ locations across the United States and Canada, our luxury bedroom essentials are improving sleep health across North America - one award-winning mattress at a time.
The Team
Our team has tripled in size since 2020 to become one of the most innovative e-commerce companies in the industry. We now have over 100 talented individuals from 18+ nationalities, split between two offices: our operations hub in LA and our e-commerce, marketing, and support divisions in Dubai.
The Success
Our vibrant start-up culture encourages innovation, creative problem-solving, and speed. It’s how we earn accolades from Forbes, Good Housekeeping, and People magazine and how we hold our own in a multi-billion dollar industry.
Best Memory
Foam Mattress
Our Dubai office is a diverse and vibrant workplace of over 70 employees from more than 18 different countries, backgrounds, cultures, and perspectives…and these numbers continue to grow every year.
We recruit globally for our Dubai team, so anyone can take the first step towards an unforgettable experience living and working abroad, in a city ranked the cleanest and safest in the world 3 years in a row
Apply for any of our Dubai roles and enjoy:
No income tax - keep 100% of your earnings!
Year-round sunshine.
Unparalleled global travel connectivity.
A state-of-the-art office.
Excellent quality of life.
A thriving community of diverse cultures.
World-class infrastructure and public transport.
Pristine beaches and amenities.
Questions?
We’ve got answers.
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Free catered lunch for the
entire team on Friday.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Leaders’ Club membership opportunity
for all employees grants access to
premium, high-end hotels and wellness
clubs (Dubai roles).
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's the most fair and objective way for you to demonstrate your skills, free from unconscious bias. It’s also a great way for you to see if our work is the right fit for your ambition. Success on the test guarantees you move to Phase 2.
Is there an expiry for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it automatically submits.
Returning Candidates: If you have applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for the job.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote".
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