Collaborate with the top 1% of global talent —How?
Meet GIA, your AI talent partner, who will share how and why this is more than just a job!
Overview
This role is focused on embedding an AI-first methodology into our daily design execution. You will be responsible for using a suite of advanced generative AI tools to design exceptional user experiences that accelerate our creative output and drive customer conversion. A key part of this position involves researching, testing, and integrating new AI design tools to keep our creative process at the forefront of the e-commerce industry.
Compensation
Competitive salary range of AED 15,000 - 20,000 per month based on experience and qualifications, plus an opportunity for up to a 10% performance bonus.
Responsibilities
Design & Deliver Core Experiences: Produce end-to-end design artifacts, including wireframes, high-fidelity compositions, and interactive prototypes for key e-commerce pages and marketing landing pages.
Execute AI-Powered Workflows: Master and utilize our core GenAI toolkit—including Figma AI, Nano, Banana Vertex AI, and other cutting-edge tools—to rapidly create and iterate on page layouts, image concepts, and copy variants.
Champion AI Tool Innovation: Proactively research, test, and recommend emerging GenAI tools that can enhance the design team's workflow, speed, and creative quality to keep our practice at the industry's cutting edge.
Craft Next-Generation UIs: Design intuitive and effective user interfaces for AI-powered features, including semantic search results, conversational shopping assistants, and personalized recommendation modules.
Contribute to the Design System: Help maintain and evolve our design system, ensuring components and tokens are robust, responsive, and compatible with AI-generated variants while upholding brand consistency.
Support Conversion Optimization: Collaborate with Growth and Engineering teams to execute A/B tests and other experiments, translating data-driven insights into tangible design improvements.
Ensure Quality & Accessibility: Produce high-quality, developer-ready design specifications using Figma's Dev Mode and apply AI-assisted tools to help ensure all designs meet WCAG 2.2 accessibility standards.
Ideal Profile
3-5 years of experience in web design: Preferably from an e-commerce background.
A strong portfolio showcasing shipped product work: With a clear connection to business metrics (e.g., conversion lift, improved engagement) on detail pages, listing pages, or checkout flows.
Expert Figma proficiency: Including components, variables, and Dev Mode.
Hands-on experience with modern GenAI design tools: (e.g., Figma AI, Nano Banana, Vertex AI, Midjourney etc.) in a professional workflow, with a portfolio demonstrating your ability to guide them to brand-aligned outcomes.
A demonstrable passion for the AI space: With a proven ability to quickly learn, evaluate, and integrate new technologies and tools into your design process.
Familiarity with emerging UX patterns for AI: Such as conversational search, assistant UIs, and recommendation modules.
Excellent communication skills: With an ability to articulate design rationale and present research on new tools clearly.
Good-to-Have Skills
Experience designing chat or guided-selling flows.
Comfort collaborating on experiments (A/B testing, multivariate) and understanding their purpose.
Working knowledge of WCAG 2.2 and foundational SEO principles for e-commerce.
Next Steps:
Click "Apply" to start your application today!
Watch the video below to see our culture in action and hear from our team!
Want to see more? Follow the team's journey on Instagram: @PuffyCareers
While many companies today won’t let you get your foot in the door
if your CV isn’t polished enough, we prefer to see what you can do first.
At Puffy, we support equal opportunities
and an unbiased hiring process so that you:
1. Let your skills do the talking rather than have a job offer hinge entirely on interview performance.
2. Get a feel for the type of work you might be doing.
3. Enjoy a speedy turnaround from application to final offer (as few as 10 days!)
Application Timeline.
3-step process, as quick as 10 working days.
1
Online
assessment.
Upon review of your application, selected candidates will be invited to our Phase-1 skills test.
This online assessment is designed to evaluate talents fairly and objectively.
2
Real work
scenario.
Good news! If you move onto step 2, it means we’ve reviewed your test performance and experience and think you’d be a good fit.
This is where we give you 3 days to tackle a short task in your own time. It’s an opportunity to calmly demonstrate what you can do without interview nerves and pressure.
3
Interview
stage.
Get an offer!
Who we are.
The Brand
In just 7 years, Puffy has gone from a start-up to one of the top 5 mattress brands in the USA. Sold online and in 500+ locations across the United States and Canada, our luxury bedroom essentials are improving sleep health across North America - one award-winning mattress at a time.
The Team
Our team has tripled in size since 2020 to become one of the most innovative e-commerce companies in the industry. We now have over 100 talented individuals from 18+ nationalities, split between two offices: our operations hub in LA and our e-commerce, marketing, and support divisions in Dubai.
The Success
Our vibrant start-up culture encourages innovation, creative problem-solving, and speed. It’s how we earn accolades from Forbes, Good Housekeeping, and People magazine and how we hold our own in a multi-billion dollar industry.
Best Memory
Foam Mattress
Our Dubai office is a diverse and vibrant workplace of over 70 employees from more than 18 different countries, backgrounds, cultures, and perspectives…and these numbers continue to grow every year.
We recruit globally for our Dubai team, so anyone can take the first step towards an unforgettable experience living and working abroad, in a city ranked the cleanest and safest in the world 3 years in a row
Apply for any of our Dubai roles and enjoy:
No income tax - keep 100% of your earnings!
Year-round sunshine.
Unparalleled global travel connectivity.
A state-of-the-art office.
Excellent quality of life.
A thriving community of diverse cultures.
World-class infrastructure and public transport.
Pristine beaches and amenities.
Questions?
We’ve got answers.
Can you tell me more about Puffy’s benefits?
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Free catered lunch for the
entire team on Friday.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Leaders’ Club membership opportunity
for all employees grants access to
premium, high-end hotels and wellness
clubs (Dubai roles).
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
Why do I have to take an online test if I have the relevant skills and experience?
After a successful application review, we invite selected candidates to our online skills test. It's the most fair and objective way for you to demonstrate your skills, free from unconscious bias. It’s also a great way for you to see if our work is the right fit for your ambition. Success on the test guarantees you move to Phase 2.
Is there an expiry for the online test? When do you expect me to complete the online assessment?
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it automatically submits.
Returning Candidates: If you have applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.
Does Puffy offer flexible or remote working arrangements?
Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:
Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.
USA Team (Primarily In-Office): Most of our US roles are based in our Los Angeles hub. For a select few strategic positions, we offer remote work to attract the world's best expert for the job.
You will always find the location clearly stated in the job title. If a role is open to remote work across the US, it will be labeled "Remote".
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