
📍 Dubai, UAE (onsite) | 💼 Reports to AI-First UI/UX Design Manager | 💰 AED 15K-20K/mo + 10% bonus (tax-free)
Redefine e-commerce design with generative AI for a $1B+ brand.
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The Opportunity:
You'll be more than a designer—you'll shape how we build with generative AI for a $1B+ e-commerce brand. Your mandate is to embed AI-first methodology into daily design execution, leveraging cutting-edge GenAI tools to create exceptional user experiences. The goal: accelerate creative output and drive customer conversion.
What You'll Own:
Design & Deliver Core Experiences: Produce end-to-end design artifacts, including wireframes, high-fidelity compositions, and interactive prototypes for key e-commerce pages and marketing landing pages.
Execute AI-Powered Workflows: Master and utilize our core GenAI toolkit—including Figma AI, Nano, Banana Vertex AI, and other cutting-edge tools—to rapidly create and iterate on page layouts, image concepts, and copy variants.
Champion AI Tool Innovation: Proactively research, test, and recommend emerging GenAI tools that can enhance the design team's workflow, speed, and creative quality to keep our practice at the industry's cutting edge.
Craft Next-Generation UIs: Design intuitive and effective user interfaces for AI-powered features, including semantic search results, conversational shopping assistants, and personalized recommendation modules.
Contribute to the Design System: Help maintain and evolve our design system, ensuring components and tokens are robust, responsive, and compatible with AI-generated variants while upholding brand consistency.
Support Conversion Optimization: Collaborate with Growth and Engineering teams to execute A/B tests and other experiments, translating data-driven insights into tangible design improvements.
Ensure Quality & Accessibility: Produce high-quality, developer-ready design specifications using Figma's Dev Mode and apply AI-assisted tools to help ensure all designs meet WCAG 2.2 accessibility standards.
What You Bring:
3-5 years of experience in web design: Preferably from an e-commerce background.
A strong portfolio showcasing shipped product work: With a clear connection to business metrics (e.g., conversion lift, improved engagement) on detail pages, listing pages, or checkout flows.
Expert Figma proficiency: Including components, variables, and Dev Mode.
Hands-on experience with modern GenAI design tools: (e.g., Figma AI, Nano Banana, Vertex AI, Midjourney etc.) in a professional workflow, with a portfolio demonstrating your ability to guide them to brand-aligned outcomes.
A demonstrable passion for the AI space: With a proven ability to quickly learn, evaluate, and integrate new technologies and tools into your design process.
Familiarity with emerging UX patterns for AI: Such as conversational search, assistant UIs, and recommendation modules.
Excellent communication skills: With an ability to articulate design rationale and present research on new tools clearly.
Good-to-Have Skills
Experience designing chat or guided-selling flows.
Comfort collaborating on experiments (A/B testing, multivariate) and understanding their purpose.
Working knowledge of WCAG 2.2 and foundational SEO principles for e-commerce.
Who You'll Work With:
You'll be part of the design team shaping the future of e-commerce experiences, collaborating with:
AI-First UI/UX Design Manager — Direct reporting line
Marketing — Align on campaigns and brand initiatives
CRO — Partner on A/B tests and conversion experiments
Content Team — Collaborate on copy and creative assets
Developers — Ship designs with Dev Mode handoffs
QA — Ensure design quality and consistency in production
Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.
Your Trajectory Here:
This isn't a static role. Based on your skills and interests, you can grow into:
Senior UI/UX Designer — Deepen your craft and lead complex projects
Design Lead — Guide design direction and mentor other designers
Design Project Manager — Own project execution and cross-functional delivery
What takes 4-5 years elsewhere happens in 1-2 here.
Next Steps:
Click "Apply" to start your application today!
Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:
Learning and development support (we pay for courses you need to upskill).
Career progression opportunities -
you grow as we grow.
Monthly 10% performance bonus.
Annual salary review every January.
Quarterly feedback.
Commitment to diversity and inclusion.
Unbiased hiring and achievement
recognition.
State-of-the-art tech and tools.
Premium health insurance.
Team life insurance coverage.
Annual flight home (Dubai roles).
Generous annual leave entitlement (annual, sick leave, parental, maternity, study leave), in addition to public holidays.
Kitchen restocked daily with healthy
snacks, fresh fruits, and beverages.
Regular social activities and events.
Monthly Puffy Leader awards to
recognize achievement.
Leaders’ Club membership opportunity
for all employees grants access to
premium, high-end hotels and wellness
clubs (Dubai roles).
Puffy product discount of up to 50%
for employees and eligibility for a
free Puffy mattress after 1 year of service.
After a successful application review, we invite selected candidates to our online skills test. It's the most fair and objective way for you to demonstrate your skills, free from unconscious bias. It’s also a great way for you to see if our work is the right fit for your ambition. Success on the test guarantees you move to Phase 2.
The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.
Please note these important details:
Session Time: Once started, the test has a 4-hour inactivity timer before it automatically submits.
Returning Candidates: If you have applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.
Top tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.
If you still encounter any issues, please reach out to us at careers@puffy.com.





















